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Clearscope blog

How To Get Good Backlinks: A Step-by-Step Guide

Learn what high-quality backlinks are, why they’re so important, and how to get good backlinks for your website with our step-by-step guide.

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  • Written by: Bernard Huang
  • Topic: SEO

Information Gain SEO vs. Long-Tail Keyword Strategy: What's the Difference?

The concepts of information gain and long-tail keywords tend to get mixed up in the SEO community. Learn the difference.

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  • Written by: Bernard Huang
  • Topic: SEO

Topical authority vs. information gain (with examples)

Discover the differences between the SEO concepts of topical authority and information gain. Examples of each are included.

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  • Written by: Bernard Huang
  • Topic: SEO

How to Add Information Gain to Your Content: 3-Phase Plan

In this straightforward, 3-part plan, you'll find out how incorporate information gain into your existing SEO content and test outcomes.

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  • Written by: Bernard Huang
  • Topic: SEO

Content Optimization Strategy: 20 Tips to Drive Leads and Traffic

Discover how to create a content optimization strategy that drives more organic traffic and generates qualified business leads for your sales funnel.

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  • Written by: Bernard Huang
  • Topic: SEO

Optimizing Website Content (Blog Posts, Product Pages & More)

Our post explains how to optimize website content for SEO — we cover tips to create top-ranking long-form content, landing pages, images, videos, and more.

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  • Written by: Bernard Huang
  • Topic: SEO

8-Step Checklist to Optimize Blog Posts for SEO (2023 Guide)

Our guide covers 8 steps to optimize blog posts for SEO — we explain the benefits of content optimization software & SEO reports to streamline this process.

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  • Written by: Bernard Huang
  • Topic: SEO

Best Practices for Updating Website Content (2023 Guide)

Our post covers Clearscope's five-step process for updating website content. Our best practices save time and help teams make updates that drive results.

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  • Written by: Bernard Huang
  • Topic: SEO

Competitive Content Analysis: Your Step-by-Step Guide

Competitive content analysis is when you research the top-ranking content to figure out what best practices to follow to rank higher on the SERPs.

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  • Written by: Bernard Huang
  • Topic: SEO

How To Find Broken Links on Your Website and Fix Them

Discover the best tools to help you monitor broken links on your website and fix them to improve your SEO rankings and overall online user experience.

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  • Written by: Bernard Huang
  • Topic: SEO