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Small businesses rely on location pages to rank in searches and connect with customers. Just adding a location to a page isn’t enough – success with location pages requires thoughtful content that highlights the individuality of the location. Local details appeal to nearby customers, provide visibility for your business, and help you to avoid being punished by search engine algorithms for duplicate content across your pages.
An effective copywriting service can help your team achieve your SEO goals while taking the guesswork out of what to write. By connecting with experts, your business can produce quality content that appeals to your audience. With algorithms constantly being updated and refined, putting SEO optimization and content marketing into the hands of experts can save your team the headache of determining what content is driving higher rankings. It allows your business to stay up to date on the latest trends to remain competitive in local searches.
Location pages provide a way to target long-tail keywords that are specific to a location. Often referred to as local landing pages, these pages allow businesses with multiple brick-and-mortar locations or service-area businesses an opportunity to rank in searches for the services they offer.
Location pages should include the name, address, and phone number (NAP) of your business. It can also be optimized to include the products and services that are offered, reviews from customers, hours of operation, maps, or directions to a specific location.
Unlike service-area pages, location pages do not rely on geo markers. Instead, location-specific keywords are used to drive traffic to the web pages (while service pages highlight the benefits and specifics of what the business has to offer while listing areas where they are operational, or multiple locations when applicable).
Location pages paired with search engine optimization techniques can help the visibility of your business. Brands that operate out of multiple locations can use these pages to navigate customers to local stores, engaging them with information about how to contact your business and where to make a purchase. In order to optimize these pages, consider your content strategy as well as the technical aspects of the page that make it more likely to rank on search engines:
Name, Address, Phone (NAP) information. Location pages should, of course, have up-to-date contact information as well as business hours.
Photos & Videos. Additionally, these pages should include photos and videos that reflect the products or services provided by this local establishment.
Descriptions utilizing your location keywords. Partner these images with meaningful descriptions of the products and services that are available. Make sure your keyword research is your focus before getting started with website content!
And just like that, you have high-quality content and a winning marketing strategy for customers to grasp the potential of what your business has to offer.
Location pages can help sites to rank for both the services they offer as well as their proximity to the user. Location pages that highlight their products and clearly state the location, hours, and contact opportunities give the consumer a direct way to connect with the business. Content that is specific to a locale makes it more visible as location-specific keywords are used in the search.
In the example below, you’ll see that this Italian restaurant’s location page offers specifics about one of its 10+ locations. This concise landing page first offers a map to allow you to choose your location, and on that page lists their hours and address.
Once you click into the page by clicking the “location details” button, the more specific location page offers text about that location and business hour information for that specific location as well as clickable buttons for order convenience. Further scrolling reveals the different menus that are available at this location.
A strong location page will be user-friendly whether they use it on a phone or other device. When content is easy to find, organized, and direct, visitors to the page can quickly determine if the business meets their needs.
Users are more likely to convert when the location page is comprehensive and detailed. Besides the business name, address, and phone number, an embedded Google Map along with specifics about the location can lead to conversions (as seen in the example above). Explaining the services, products, and pricing at a location can give users the information they need to choose this business over another. A few other tips for success on your location page:
Testimonials and reviews can also provide authentic content to the page, with many users seeking the opinions of others when it comes to making a decision.
Social media buttons are also effective in engaging with potential customers on location pages. This “Connect with Us” sentiment can increase your visibility and customer base in a local network for a local business, resulting in increased revenue.
A strong call-to-action should also be implemented to encourage the potential customer to take the next step. This could be to find directions to the nearest location, request a quote, or make a reservation. A logical next step, easily accessed from any device encourages conversion and provides convenience to the consumer.
Creating unique content for your brand takes time as you zero in on the information that makes each location unique for optimal search rankings. CONTENTAMIGO can provide content creation for location pages through a series of services.
Keyword Intent Analysis
Get insight into the reason for searches based on keywords to optimize the terms used for your brand. Understanding the audience will better align your keywords to increase search engine rankings.
Discover where your websites rank and the attributes of high-ranking sites and first page results. Analyze these top-ranking sites to determine strengths and weaknesses, while finding ways to outrank your competitors, putting you on the right path to an effective SEO strategy.
Create a guide for content writers to determine key components for content, ideas for backlinks, meta description guidelines, and faqs, ensuring effective and uniform writing.
Explore relevant topics that interest your audience and provide meaningful content for your website blogs, utilizing your brand voice throughout.
Ensure your content is always original with experienced writers who provide authentic pieces about topics that matter. This is important not only for local SEO, but for homepage content and blog content as well.
Target the most significant keywords in order to make your business rank higher within the search engine results pages and follow other SEO recommendations that boost your brand’s visibility and effectiveness.
Content Writing from a Subject Matter Expert
Connect with experts who specialize in content writing services and SEO content for your target audience to drive rankings and dive deeper into topics of interest for your business.
Utilize this platform to certify that you are creating optimized content for SEO to drive traffic to your site.
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