200 spectacular spring email subject lines to inspire your own
To quote the late, great Robin Williams: "Spring is nature's way of saying, Let's party!"
Email marketing mega-holidays like Christmas and Black Friday have passed. Maybe Valentine’s Day emails helped you get through the long winter. Now, it’s time for your spring email marketing campaigns!
It’s a great time to send newsletters, especially when your email campaigns coincide with the many spring events and holidays like Easter, St. Patrick’s Day, Memorial Day and Mother’s Day.
Although open rates are on the rise, inbox competition is fierce at this time of year. One way to stand out is to start with a spring email subject line that speaks directly to your subscribers.
To get you in the spirit of spring, we’ve compiled lists of winning spring subject lines for different events and holidays. We want your subscribers to open your email newsletters this spring.
Even if you’re on the other side of the map with a different season, you can still get inspired by these subject lines for the holidays (come rain or shine)! So, let’s get like the Easter Bunny and hop to it!
Spring email subject lines with over 40% open rates
Before we get into specific spring events, we’re starting strong with general spring-themed subject lines that generated over 40% open rates for our customers.
40 subject lines for spring email campaigns 🌻
Greetings, {$name}, any signs of spring where you are?
Put some sizzle into your spring!
Woo-hoo! It's almost Spring, {$name}!
Don't let ☔ weather get you down?! We have events, fundraisers, and upcoming springtime fun!
Happy Spring Break (kinda) ?
Digital Spring Cleaning
Is it Spring yet?
Access the Spring Exclusives Bundle
New Spring Releases
Spring (and rain...) is in the air.
Hi {$name}, A Spring Farm Update for you!
What screams spring to you?
A sneak peek into our Spring Soiree
☀️ New member features, to celebrate SPRING!
Get Ready for Spring 2022
Spring has finally sprung ? ?
Spring late at your place too, {$name}
Welcome to the Spring Runner Reset!
What’s Blue and Screams Spring?
{$name}, Good Things Come in Spring Packages!
Cozy Rock Cabin- Spring Dates are OPEN! ❄️?
{$name}, spring back into the world a healthier you
Come on Spring, we're ready for you
Spring success! What’s next? ????
Spring Photo-therapy
Our Spring Sale Starts this FRIDAY!
Spring is in the air (and so is the pollen)
Let's splash into spring!
Spring is on the way…
Children's Art Project - New Spring Cards Now Available!
SPRING is not cancelled!
3 Quick Steps to Spring Clean your Website ✅
Spring is in Full Bloom, {$name}!
March into Spring Books!
Spring has sprung! Let’s adventure!
Happy Spring Bank Holiday, {$name}!
Spring registration just opened, WHICH MEANS…
Enjoy the spring and treat yourself! ☀️
March email subject lines
From International Women’s Day to the first day of spring, there are plenty of events to inspire your campaigns in March—and it all starts with the perfect subject line.
International Women’s Day (8 March 2022)
Celebrated globally since 1977, International Women’s Day is now a key spring holiday that celebrates the cultural, socioeconomic and political advances made by women.
6 International Women’s Day email subject line ideas 🚺
Celebrating Fearless Female Founders
What clean water means for women
Here’s to strong women
Read About Visionary Women
The Women That Made Us
Sustainable Living: International Women’s Month
St. Patrick’s Day (17 March 2022)
Is this your lucky day? St. Patrick’s Day is a great holiday to have fun with your emails. While there will be plenty of shamrock emojis in people’s inboxes, the best ways to get people excited are to celebrate the holiday by offering a gift, such as freebies, holiday ideas or special promotions.
20 subject lines for St. Patrick's Day 🇮🇪
☘️☘️☘️ Lots a St. Patrick’s Day Dessert Ideas for Your Celebration! ☘️☘️☘️
Exciting News and St. Patrick's Day Music Lessons!
FREEBIE! Saint Patrick's Day Printable Stickers
A FREE St. Patrick's Day Activity for you {$name}
Free St. Patrick's Day Silhouette Design: Who Needs Luck
St Patrick's Day Sale!, 12% Off
The Run Lucky Collection is back ☘️
Are you feeling lucky? St. Patrick's Day Giveaway!
St. Patrick's Day Fun for the Whole Family!
St. Patrick's Day Fun + Spring Inspiration
Sending a little luck your way… ☘️
12 St. Patrick's Day Ideas to DIY this Spring
A St. Patrick's Day Activity for you {$name}
St. Patrick's Day Giveaway and Sneak Peek
☘️ Not the St. Patrick's Day Message I'd Planned to Send… ☘️
It's St. Patrick's Day {$name}!
Free St. Patrick's Day Printables
25+ Paleo St. Patrick's Day Recipes! ☘️☘️☘️
EASY Homemade St. Patrick's Day Dinner Recipes!
⛳ ☘️☘️ Come out and enjoy St. Patrick's Day at Pheasant Ridge Golf Club . . .
Spring sales
A spring holiday sale is a great way to get people in the spirit of the new season. It’s also a good moment to launch a fresh product or service, to show how your company is growing as well!
25 subject lines for spring sales 💰
NEW Spring mugs are here
Spring Sale Starts Today - Take 30%
Our Spring-Fresh Favourites
Seasonal Savings 🌻 🌺 🌸
New Spring Collections are HERE!
👀 Looking for last minute spring getaways?
Spring 22 Sneak Peek!
🌞 start planning your spring break looks!
Spring Favourites at 20% off
Your spring all-weather checklist ✔
Spring Sale ✨ EXTENDED ✨
Floral in love with our new print
🌸 Spring into Savings 🌸
Ending Soon - 20% Off Our Spring Picks
April Showers Bring May Flowers
Take 30% Off to Kick-off Your Spring Refresh
We’re having a Spring Clearance
Life’s A Bed Of Bluebells
Spring Sale: Buy 2, Get 1 Free
Rain-ready gear for spring showers
SPRING SHOES (but they’re selling fast, so hurry)
🌸 40% Off 🌸 for Spring
Spring PJs Just Bloomed
Welcome spring with light + bright looks
Spring cleaning
Spring can be the season where people think about decluttering their spaces, their minds, and their tasks. If you offer services to help with any of these things, then this is your moment!
10 spring cleaning email subject lines ✨
Spring Cleaning 🚽 🌸
Spring savings to spruce up your home
Spring Clean Your Closet ⚡️FLASH SALE ⚡
spring capsule wardrobes 🌸
Spring Cleaning Is Here!
Spring Cleaning with 40% Off
Take our Spring Cleaning quiz
spring leaning
Fancy a fresh start? ✨
[FINAL HOURS] Are you ready to declutter your closet?
Daylight saving time (27 March 2022)
As the days get longer in the northern hemisphere, this is the moment when spring fever begins in earnest, and you can celebrate this in your email subject lines.
4 daylight saving time email subject lines 🌞
Happy first day of spring!
Spring’s around the corner
Enter: Spring 2022
Our Daylight Savings Sale is here!
April email subject lines
‘Tis the season for April showers—and spring is well under way (in the northern hemisphere, at least)! There are several particularly exciting events this month to inspire your email subject lines, including…
April Fool’s Day (1 April 2022)
On a day dedicated to practical jokes and playful hoaxes, remind your subscribers that they can trust your company—but also don’t shy away from a touch of humor in your subject lines!
5 April Fool’s Day email subject lines 😜
Open for joy and jokes
No April Fools here, just Sweat things + 7 day free trial
1-Day Sale! 30% Off for April Fool’s Day
Here’s to a Happy April
Free delivery is no joke 😉
Easter (17 April 2022)
Easter is a big-spending holiday. In 2021, consumers planned to spend the highest figures on record—making it a great opportunity for email marketers to ramp up their Easter newsletters! Your text doesn’t need gimmicks, florals or eggs-quisite wordplay to be successful. These lines focus on personalization and giveaways (and egg hunts, of course)!
30 Easter email subject lines 🐣
Our Easter Sale Ends At Midnight Tonight! 🌺
Who needs chocolate 🍫 when we have skincare on sale?!
Easter Gifts For Good Eggs
Your Easter Sunday Best
Let’s make this an egg-cellent Easter
A Special Gift Just for You! Happy Easter!
A Happy Easter at Home
Wondering what to do for Easter this year?
What will the Easter Bunny put in your basket?
Keto Easter Bunny Bringing You Keto Tips
A Belated Easter Gift!
Easter is Coming...And so are Some Other Cool Things!
{$name} Wishing you a joyful Easter with two giveaways
Happy Easter, {$name}. Coupon Inside!
Let's get creative! Coolest DIY gift ever | Easter Fun
Do you Dress up for Easter?
Easter Cheer: Take $300 Off Every $1000
{$name}, here is a little Easter treat from us!
Who Wants a Free Box Set & Easter Freebies?
Last-minute special: 40% off for Easter weekend
An Easter Surprise For You
Happy Easter! And some exciting news…
Mindful Activities for Easter Holidays
Make a cool 3D Easter egg card
✨ Wishing you the happiest Easter of all ✨
⚠️ The Easter SALE Ends Tonight!
So egg-citing: an Easter present is waiting for you!
No Easter egg dye at home? Try this instead
Hoppy Easter ❣️
✂️ What's in your Easter Basket?! ✂️
Earth Day (22 April 2022)
This is a great moment to share what you and your business are doing to raise awareness about the environment, and explain what your audience can do to protect the planet.
10 Earth Day subject lines 🌎
We’re on track to 100% sustainability
Save Mother Earth’s Butt
In Honor of Earth Day
We make every day Earth Day 🌎 Here's how we reduce, reuse + recycle
Earth Day Giveaway
There’s always a solution
An Earth-Kind Kind Of Lifestyle
new graphics inspired by nature 🌍💚
Traffic suuuuckks, but do you know why?
In Need of Durable Fabrics?
May email subject lines
There are two more big spring events to inspire your subject lines in May, including Mother’s Day and Memorial Day. Let’s take a look…
US & Canada Mother’s Day (8 May 2022)
Mother’s Day is a great email marketing event. Yes, it’s a busy spending holiday, but let’s not forget the main reason—moms are the best. Make your campaigns all about moms and the rest will take care of itself.
25 Mother’s Day email subject lines 💐
Have you called your mother yet?
Mom always goes the extra mile
Mother’s Day deadline is 1pm
Mother’s Day is a big deal. So is our sale.
[Freebie Friday] What? It's almost Mother's Day
IMPORTANT: We've just extended the Mother's Day Sale by 24 hours!
May your Mother be with you! Save up to $75 this weekend!
An apology, an announcement, and a BIG Mother’s Day multi-author sale!
How are you celebrating Mother's Day?
It's Mother's Day ... relax with a freebie
Recipes that will win your Ma's heart this Mother's Day!
Psst... It's Mother's Day in less than a month!
Are you ready for Mother's Day yet {$name}?
3 Last-Minute Mother's Day Ideas for March 11th
Friday Freebie! Printable Mother's Day Cards ❤️
{$name} What does Mother's Day mean to you?
Shower Mummy with ❤ this Mother's Day
Anyone thinking about Mother's Day yet, or is it just me?
25 Mother’s Day “Sweet Things” That Will Impress the Queen, Herself! Hail the Mom!
{$name} This Mother's Day will be different
✨ You are a Mother Warrior ✨
❤️ Mother’s Day Special: Take 40% Off ❤️
{$name}, discover the best ways to enjoy motherhood
What Moms Really Want This Year For Mother's Day
We believe in you! Happy Mother's Day!
Memorial Day (30 May 2022)
In the U.S., Memorial Day is a holiday for remembering and honoring the people who died while serving in the United States Armed Forces. From a marketing standpoint, it’s an opportunity for your brand to acknowledge the fallen and celebrate patriotism.
25 Memorial Day email subject lines 🇺🇸
Something to Think About on Memorial Day
Memorial Day Treats and Stuff
15% Off Site-Wide Memorial Day Sale Starts Now For Instant Rewards Members!
A red, white and blue dessert to make your Memorial Day DELICIOUS!
⚡ Memorial Day - FLASH Sale! ⚡
Memorial Day Sale - Promo Code Inside
Thank you for your service ❤ - Happy Memorial Day (Enjoy your Freebie on me!)
2 days left to save big with our Memorial Day Sale.
Do you need a FUN treat for Memorial Day that your kids will LOVE?
Memorial Day Sale Extended 🎉
⭐ Memorial Day: Remember & Honor
Why We Celebrate Memorial Day
Keto Recipes for Memorial Day!
Happy Memorial Day, {$name}!
Don't forget to place your BBQ order! Memorial Day Special
Be safe this Memorial Day {$name}
Memorial Day Savings Exclusively for Military Members ⛳
How I spent my Memorial Vacation⛰️
Happy Memorial Day! Take 30% Off Sitewide
📢 Memorial Day Savings Begin NOW
Get ready for Memorial Day Weekend with our top tees + shorts! 👕🩳
EARLY ACCESS: Memorial Day Sale 🇺🇸
It’s time to shop the Memorial Day Sale
Reminder: 30% Off for Memorial Day
Memorial Day Savings End Soon
Pro tip 💡
You’ve seen the examples, now read the guide! Take a look at our ultimate handbook for writing email subject lines that drive open rates.
What about my spring email designs?
Your spring email newsletter’s design should match the iconography of the season, whilst sticking to newsletter design best practices. To learn how to design emails like a professional, take a look at our ultimate guide below.
[Article card: https://www.mailerlite.com/ultimate-guide-to-email-marketing/design ]
Need an extra dose of inspiration? ✨
Check out the gallery of our best Spring and Easter newsletter examples, designed with MailerLite!
[View the gallery]
Spring is here! Let's get your subject lines ready
The season of lambs, daisies, Easter eggs and pastels is upon us! Make the most of it by incorporating these top subject lines into your spring email marketing strategy.
Remember: spring email subject lines don’t need to be too clever or creative for higher open rates. The best email subject lines are relevant. Make it personal to your audience, and link it with your business, then sit back and watch your engagement metrics soar.
Are you ready to give your subject lines a spring clean? Let us know your favorite ones in the comments!
Editor's note: This article was last published in March 2021. It has now been updated with new subject line examples for 2022.