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From Keywords to Content: Mastering Keyword Gap Analysis for Topical Authority

Transform your keyword data into a powerful content approach that can build topical authority

There’s plenty of noise out there on how to conduct quality keyword research.

But what do you do with all the data once you have it?

In this session, you’ll learn how to turn a keyword gap analysis into actionable strategies for building topical authority and comprehensive content ecosystems.

Join us as Sonny Sharp—a seasoned performance marketing professional with over 15 years of experience in digital strategy and content marketing—leads us in a ​​tactical approach of what next steps to take with your keyword gap analysis once it’s complete.

Register now to secure your spot and level-up your content-led SEO knowledge.

Have questions on this topic but can’t attend live? Submit them here ahead of the event.

What’s covered in this session?

In this session, Sonny will guide you through his own framework for creating a clear strategy out of your initial research.

  • Discover how to identify opportunities based on your current ranking environment and competitor analysis

  • Learn how to synthesize keyword data into core topic areas

  • Get practical tips on building a comprehensive content ecosystems, keeping Bernard Huang’s perspective-driven Ranch-style SEO approach in mind

  • Find out how to ensure holistic coverage of high-priority themes and strengthen your digital presence

This session is likely best for SEO practitioners and content strategists at an introductory to intermediate level.

But all are welcome to join, as Clearscope Webinars contain something for everyone!

About Sonny Sharp

Sonny Sharp is a data-driven performance marketing professional with over 15 years of experience in cross-channel digital strategy who has a passion for marketing driven by data and analytics. He currently is the Senior VP at Skyword. He’s worked with many fortune 500 companies on strengthening their digital presence, primarily through organic search via content marketing tactics. He enjoys spending his free time with his wife and seven-year-old daughter cooking and reading.

Connect with Sonny on LinkedIn.