Reports‌what to include in brand guidelines EN
Created by Margaux Marshall
Last edited
Studio Noel
‌ Term used
‌‌
Your working draft
‌ www.bynder.com/en/glossary/brand-guidelines-definition/#1 desktop
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‌ www.oberlo.co.uk/blog/brand-guidelines#2 desktop
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‌ elementthree.com/blog/brand-guidelines-walkthrough/#3 desktop
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‌ www.masterclass.com/articles/how-to-create-a-brand-guide#3 mobile
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‌ piktochart.com/blog/brand-guidelines/#4 desktop
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‌ www.niftymarketing.co.uk/2012/02/28/the-7-essentials-to-include-in-your-brand-guidelines/#6 desktop
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‌ 99designs.com/blog/logo-branding/how-to-create-a-brand-style-guide/#6 mobile
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‌ www.ethos-marketing.com/blog/brand-standards-guide-tips/#7 desktop
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‌ www.canny-creative.com/creating-brand-guidelines/#9 desktop
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‌ venngage.com/blog/brand-style-guide/#10 desktop
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‌ www.columnfivemedia.com/how-to-create-a-brand-style-guide/#11 desktop
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‌ blog.hubspot.com/marketing/examples-brand-style-guides#12 desktop
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‌ contentmarketinginstitute.com/2020/07/how-to-brand-style-guide/#13 desktop
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‌ www.widen.com/blog/what-to-pack-in-your-brand-identity-kit#14 desktop
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‌ www.google.co.uk/amp/s/www.widen.com/blog/what-to-pack-in-your-brand-identity-kit%3Fhs_amp=true#14 mobile
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‌ iconicdigitalagency.com/blog/branding/the-importance-of-brand-guidelines/#15 desktop
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‌ trillioncreative.com/what-is-included-in-a-brand-guideline/#16 desktop
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‌ www.lucidpress.com/blog/10-examples-of-great-brand-guidelines#17 desktop
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‌ fabrikbrands.com/how-to-create-brand-identity-guidelines/#18 desktop
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‌ www.contentharmony.com/blog/great-brand-guidelines/#19 desktop
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‌ www.ebaqdesign.com/blog/brand-guidelines#19 mobile
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‌ www.pixooma.co.uk/articles/what-is-a-brand-guidelines-document/#21 desktop
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‌ www.pierpont.edu/marketingservices/sftc#22 desktop
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‌ www.soarvalleypress.co.uk/how-to-create-a-brand-guideline-document#22 mobile
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‌ aytm.com/blog/developing-brand-identity-guidelines-part-2/#24 desktop
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‌ debroome.com/best-practices-how-to-write-company-brand-guidelines-logotypes/#24 mobile
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‌ www.beautiful.ai/blog/how-to-communicate-and-share-brand-guidelines-with-your-organization#25 desktop
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‌ reflectioncreativemedia.com/the-importance-of-brand-standards/#26 desktop
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‌ trymondo.com/the-importance-of-brand-guidelines/#27 desktop
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‌ jg-creative.co.uk/g-is-for-guidelines/#28 desktop
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‌ rockcontent.com/blog/brand-guidelines/#29 desktop
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‌ www.manypixels.co/blog/post/how-to-create-branding-guidelines#29 mobile
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‌ www.lairedigital.com/blog/key-elements-to-include-in-your-brand-guide#30 desktop
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brand guidelines
‌ H
Typical: 6–18
‌
fonts
Typical: 2–6
‌
messaging
Typical: 1–3
‌
brand identity
‌ H
Typical: 3–7
‌
typography
‌ H
Typical: 2–4
‌
color palette
Typical: 1–3
‌
social media
Typical: 1–2
‌
typeface
Typical: 1–2
‌
brand book
Typical: 1–3
‌
template
‌ H
Typical: 1–3
‌
brand style guide
‌ H
Typical: 2–4
‌
rgb
Typical: 1–2
‌
brand elements
Typical: 1–3
‌
tone of voice
Typical: 1–3
‌
brand colors
Typical: 1–2
‌
rebrand
Typical: 1–2
‌
brand story
Typical: 1–3
‌
brand consistency
Typical: 1–2
‌
brand voice
Typical: 1–2
‌
cmyk
Typical: 1–2
‌
graphic design
Typical: 1–2
‌
iconography
Typical: 1–2
‌
own brand
Typical: 1–2
‌
marketing materials
Typical: 1–2
‌
mission statement
Typical: 1–2
‌
visual identity
Typical: 1–3
‌
hex
Typical: 1–2
‌
brand assets
Typical: 1–3
‌
logo usage
Typical: 1–2
‌
company logo
Typical: 1–2
‌
brand personality
Typical: 1–2
‌
brand image
Typical: 1–3
‌
tagline
Typical: 1–2
‌
business cards
Typical: 1–2
‌
letterhead
Typical: 1–2
‌
spotify
‌ H
Typical: 2–4
‌
pantone
Typical: 1–2
‌
brand identity guidelines
Typical: 1–3
‌
contexts
Typical: 1–2
‌
core values
Typical: 1–2
‌
skype
Typical: 2–4
‌
brand messaging
Typical: 1–2
‌
uber
‌ H
Typical: 2–4
‌
infographics
Typical: 1–2
‌
brand design
Typical: 1–2
‌
color scheme
Typical: 1–2
‌
content marketing
Typical: 1–2
‌
rulebook
Typical: 1–2
‌
new brand
Typical: 2–4
‌
consistent brand
Typical: 1–2
‌
brand’s communications
Typical: 1–2
‌
marketing campaigns
Typical: 1–2
‌
brand standards
Typical: 1–2
‌
hubspot
Typical: 1–2
‌
writing style
Typical: 1–2

brand guidelines

brand guideline, branding guidelines, branding guideline
Importance: 10/10
Heading presence: ‌ High
Typical uses: 6–18
Current uses: 22

fonts

font, fonts(s, font(s
Importance: 10/10
Typical uses: 2–6
Current uses: 5

messaging

message, messages
Importance: 8/10
Typical uses: 1–3
Current uses: 5

brand identity

brand’s identity, brand identities, branding identity
Importance: 8/10
Heading presence: ‌ Low
Typical uses: 3–7
Current uses: 10

typography

Importance: 8/10
Heading presence: ‌ Low
Typical uses: 2–4
Current uses: 2

color palette

color palettes
Importance: 7/10
Typical uses: 1–3
Current uses: -

social media

social-media
Importance: 6/10
Typical uses: 1–2
Current uses: 3

typeface

typefaces
Importance: 6/10
Typical uses: 1–2
Current uses: 3

brand book

brand books
Importance: 6/10
Typical uses: 1–3
Current uses: 2

template

templates
Importance: 6/10
Heading presence: ‌ Low
Typical uses: 1–3
Current uses: 1

brand style guide

brand style guides, brand’s style guide, brand's style guide
Importance: 5/10
Heading presence: ‌ Moderate
Typical uses: 2–4
Current uses: -

rgb

Importance: 5/10
Typical uses: 1–2
Current uses: 1

brand elements

branding elements, brand’s elements
Importance: 5/10
Typical uses: 1–3
Current uses: 3

tone of voice

Importance: 5/10
Typical uses: 1–3
Current uses: 8

brand colors

brand color, brand’s color, brand’s colors
Importance: 5/10
Typical uses: 1–2
Current uses: -

rebrand

rebranding, re-brand, re brand
Importance: 5/10
Typical uses: 1–2
Current uses: 2

brand story

brand’s story, brand stories
Importance: 4/10
Typical uses: 1–3
Current uses: 3

brand consistency

branding consistency
Importance: 4/10
Typical uses: 1–2
Current uses: 2

brand voice

brand voices
Importance: 4/10
Typical uses: 1–2
Current uses: 2

cmyk

Importance: 4/10
Typical uses: 1–2
Current uses: 1

graphic design

graphic designers, graphic designer
Importance: 4/10
Typical uses: 1–2
Current uses: 1

iconography

Importance: 4/10
Typical uses: 1–2
Current uses: 2

own brand

own branding
Importance: 4/10
Typical uses: 1–2
Current uses: -

marketing materials

marketing material
Importance: 3/10
Typical uses: 1–2
Current uses: 1

mission statement

mission statements
Importance: 3/10
Typical uses: 1–2
Current uses: 1

visual identity

Importance: 3/10
Typical uses: 1–3
Current uses: 4

hex

Importance: 3/10
Typical uses: 1–2
Current uses: 1

brand assets

brand asset, branded assets, brand’s assets
Importance: 3/10
Typical uses: 1–3
Current uses: 3

logo usage

Importance: 3/10
Typical uses: 1–2
Current uses: 1

company logo

company’s logos, company logos, company’s logo
Importance: 3/10
Typical uses: 1–2
Current uses: 1

brand personality

brand’s personality
Importance: 3/10
Typical uses: 1–2
Current uses: 2

brand image

brand’s image, brand images
Importance: 3/10
Typical uses: 1–3
Current uses: 4

tagline

taglines, tagline(s
Importance: 3/10
Typical uses: 1–2
Current uses: 3

business cards

business card
Importance: 3/10
Typical uses: 1–2
Current uses: -

letterhead

letterheads
Importance: 3/10
Typical uses: 1–2
Current uses: 1

spotify

Importance: 3/10
Heading presence: ‌ Low
Typical uses: 2–4
Current uses: -

pantone

Importance: 2/10
Typical uses: 1–2
Current uses: 1

brand identity guidelines

Importance: 2/10
Typical uses: 1–3
Current uses: 3

contexts

context
Importance: 2/10
Typical uses: 1–2
Current uses: 1

core values

Importance: 2/10
Typical uses: 1–2
Current uses: 1

skype

Importance: 2/10
Typical uses: 2–4
Current uses: 3

brand messaging

brand message, brand’s messaging, brand’s message
Importance: 2/10
Typical uses: 1–2
Current uses: 2

uber

Importance: 2/10
Heading presence: ‌ Low
Typical uses: 2–4
Current uses: 3

infographics

infographic
Importance: 2/10
Typical uses: 1–2
Current uses: 1

brand design

branding design
Importance: 2/10
Typical uses: 1–2
Current uses: -

color scheme

color schemes
Importance: 2/10
Typical uses: 1–2
Current uses: -

content marketing

content marketers, content marketer, contentmarketing
Importance: 2/10
Typical uses: 1–2
Current uses: 1

rulebook

rule book, rule books
Importance: 2/10
Typical uses: 1–2
Current uses: -

new brand

new branding
Importance: 2/10
Typical uses: 2–4
Current uses: 1

consistent brand

consistent branding
Importance: 2/10
Typical uses: 1–2
Current uses: 3

brand’s communications

brand communications, brand’s communication, brand communication
Importance: 2/10
Typical uses: 1–2
Current uses: 2

marketing campaigns

marketing campaign
Importance: 2/10
Typical uses: 1–2
Current uses: 1

brand standards

Importance: 2/10
Typical uses: 1–2
Current uses: 1

hubspot

Importance: 2/10
Typical uses: 1–2
Current uses: -

writing style

Importance: 2/10
Typical uses: 1–2
Current uses: 1