Term used
Your working Draft
www.bynder.com/en/glossary/brand-guidelines-definition/
#1 desktop
www.bynder.com/en/glossary/brand-guidelines-definition/
www.oberlo.co.uk/blog/brand-guidelines
#2 desktop
www.oberlo.co.uk/blog/brand-guidelines
elementthree.com/blog/brand-guidelines-walkthrough/
#3 desktop
elementthree.com/blog/brand-guidelines-walkthrough/
www.masterclass.com/articles/how-to-create-a-brand-guide
#3 mobile
piktochart.com/blog/brand-guidelines/
#4 desktop
piktochart.com/blog/brand-guidelines/
www.niftymarketing.co.uk/2012/02/28/the-7-essentials-to-include-in-your-brand-guidelines/
#6 desktop
www.niftymarketing.co.uk/2012/02/28/the-7-essentials-to-include-in-your-brand-guidelines/
99designs.com/blog/logo-branding/how-to-create-a-brand-style-guide/
#6 mobile
www.ethos-marketing.com/blog/brand-standards-guide-tips/
#7 desktop
www.ethos-marketing.com/blog/brand-standards-guide-tips/
www.canny-creative.com/creating-brand-guidelines/
#9 desktop
www.canny-creative.com/creating-brand-guidelines/
venngage.com/blog/brand-style-guide/
#10 desktop
venngage.com/blog/brand-style-guide/
www.columnfivemedia.com/how-to-create-a-brand-style-guide/
#11 desktop
www.columnfivemedia.com/how-to-create-a-brand-style-guide/
blog.hubspot.com/marketing/examples-brand-style-guides
#12 desktop
blog.hubspot.com/marketing/examples-brand-style-guides
contentmarketinginstitute.com/2020/07/how-to-brand-style-guide/
#13 desktop
contentmarketinginstitute.com/2020/07/how-to-brand-style-guide/
www.widen.com/blog/what-to-pack-in-your-brand-identity-kit
#14 desktop
www.widen.com/blog/what-to-pack-in-your-brand-identity-kit
www.google.co.uk/amp/s/www.widen.com/blog/what-to-pack-in-your-brand-identity-kit%3Fhs_amp=true
#14 mobile
www.google.co.uk/amp/s/www.widen.com/blog/what-to-pack-in-your-brand-identity-kit%3Fhs_amp=true
iconicdigitalagency.com/blog/branding/the-importance-of-brand-guidelines/
#15 desktop
iconicdigitalagency.com/blog/branding/the-importance-of-brand-guidelines/
trillioncreative.com/what-is-included-in-a-brand-guideline/
#16 desktop
trillioncreative.com/what-is-included-in-a-brand-guideline/
www.lucidpress.com/blog/10-examples-of-great-brand-guidelines
#17 desktop
www.lucidpress.com/blog/10-examples-of-great-brand-guidelines
fabrikbrands.com/how-to-create-brand-identity-guidelines/
#18 desktop
www.contentharmony.com/blog/great-brand-guidelines/
#19 desktop
www.contentharmony.com/blog/great-brand-guidelines/
www.ebaqdesign.com/blog/brand-guidelines
#19 mobile
www.ebaqdesign.com/blog/brand-guidelines
www.pixooma.co.uk/articles/what-is-a-brand-guidelines-document/
#21 desktop
www.pixooma.co.uk/articles/what-is-a-brand-guidelines-document/
www.pierpont.edu/marketingservices/sftc
#22 desktop
www.soarvalleypress.co.uk/how-to-create-a-brand-guideline-document
#22 mobile
www.soarvalleypress.co.uk/how-to-create-a-brand-guideline-document
aytm.com/blog/developing-brand-identity-guidelines-part-2/
#24 desktop
aytm.com/blog/developing-brand-identity-guidelines-part-2/
debroome.com/best-practices-how-to-write-company-brand-guidelines-logotypes/
#24 mobile
debroome.com/best-practices-how-to-write-company-brand-guidelines-logotypes/
www.beautiful.ai/blog/how-to-communicate-and-share-brand-guidelines-with-your-organization
#25 desktop
www.beautiful.ai/blog/how-to-communicate-and-share-brand-guidelines-with-your-organization
reflectioncreativemedia.com/the-importance-of-brand-standards/
#26 desktop
reflectioncreativemedia.com/the-importance-of-brand-standards/
trymondo.com/the-importance-of-brand-guidelines/
#27 desktop
trymondo.com/the-importance-of-brand-guidelines/
jg-creative.co.uk/g-is-for-guidelines/
#28 desktop
rockcontent.com/blog/brand-guidelines/
#29 desktop
rockcontent.com/blog/brand-guidelines/
www.manypixels.co/blog/post/how-to-create-branding-guidelines
#29 mobile
www.lairedigital.com/blog/key-elements-to-include-in-your-brand-guide
#30 desktop
www.lairedigital.com/blog/key-elements-to-include-in-your-brand-guide
brand guidelines
H
Typical uses: 6-18 (Your uses: 22)
fonts
Typical uses: 2-6 (Your uses: 5)
messaging
Typical uses: 1-3 (Your uses: 5)
brand identity
H
Typical uses: 3-7 (Your uses: 10)
typography
H
Typical uses: 2-4 (Your uses: 2)
color palette
Typical uses: 1-3
social media
Typical uses: 1-2 (Your uses: 3)
typeface
Typical uses: 1-2 (Your uses: 3)
brand book
Typical uses: 1-3 (Your uses: 2)
template
H
Typical uses: 1-3 (Your uses: 1)
brand style guide
H
Typical uses: 2-4
rgb
Typical uses: 1-2 (Your uses: 1)
brand elements
Typical uses: 1-3 (Your uses: 3)
tone of voice
Typical uses: 1-3 (Your uses: 8)
brand colors
Typical uses: 1-2
rebrand
Typical uses: 1-2 (Your uses: 2)
brand story
Typical uses: 1-3 (Your uses: 3)
brand consistency
Typical uses: 1-2 (Your uses: 2)
brand voice
Typical uses: 1-2 (Your uses: 2)
cmyk
Typical uses: 1-2 (Your uses: 1)
graphic design
Typical uses: 1-2 (Your uses: 1)
iconography
Typical uses: 1-2 (Your uses: 2)
own brand
Typical uses: 1-2
marketing materials
Typical uses: 1-2 (Your uses: 1)
mission statement
Typical uses: 1-2 (Your uses: 1)
visual identity
Typical uses: 1-3 (Your uses: 4)
hex
Typical uses: 1-2 (Your uses: 1)
brand assets
Typical uses: 1-3 (Your uses: 3)
logo usage
Typical uses: 1-2 (Your uses: 1)
company logo
Typical uses: 1-2 (Your uses: 1)
brand personality
Typical uses: 1-2 (Your uses: 2)
brand image
Typical uses: 1-3 (Your uses: 4)
tagline
Typical uses: 1-2 (Your uses: 3)
business cards
Typical uses: 1-2
letterhead
Typical uses: 1-2 (Your uses: 1)
spotify
H
Typical uses: 2-4
pantone
Typical uses: 1-2 (Your uses: 1)
brand identity guidelines
Typical uses: 1-3 (Your uses: 3)
contexts
Typical uses: 1-2 (Your uses: 1)
core values
Typical uses: 1-2 (Your uses: 1)
skype
Typical uses: 2-4 (Your uses: 3)
brand messaging
Typical uses: 1-2 (Your uses: 2)
uber
H
Typical uses: 2-4 (Your uses: 3)
infographics
Typical uses: 1-2 (Your uses: 1)
brand design
Typical uses: 1-2
color scheme
Typical uses: 1-2
content marketing
Typical uses: 1-2 (Your uses: 1)
rulebook
Typical uses: 1-2
new brand
Typical uses: 2-4 (Your uses: 1)
consistent brand
Typical uses: 1-2 (Your uses: 3)
brand’s communications
Typical uses: 1-2 (Your uses: 2)
marketing campaigns
Typical uses: 1-2 (Your uses: 1)
brand standards
Typical uses: 1-2 (Your uses: 1)
hubspot
Typical uses: 1-2
writing style
Typical uses: 1-2 (Your uses: 1)