Reports‌
shopper intelligence research
EN·

United States

Created by Hilary Kanuch
Last edited
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retailers

retailer
Importance9/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-6

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses8

The number of times a term appears in your content.

Heading presence‌Low

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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shopper intelligence

shopperintelligence, shopper-intelligence
Importance8/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses3-9

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses7

The number of times a term appears in your content.

Heading presence‌High

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

shopper insights

shopper insight, shopperinsights
Importance7/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-4

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses6

The number of times a term appears in your content.

Heading presence‌Moderate

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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optimize

optimization, optimizations
Importance6/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses7

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

pricing

price, prices
Importance5/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses5

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

shopper behavior

shopper behaviors
Importance5/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

consumer behavior

consumer behaviors, consumer-behavior, consumerbehavior
Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses5

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

consumer insights

consumer insight, consumerinsights
Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

data-driven

Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

ecommerce

e-commerce
Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

in-store

instore, in store, in stores
Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses4

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

real-time

Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

category management

category managers, categorymanagement
Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

metrics

metric
Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

cpg

cpgs
Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

benchmark

benchmarking, benchmarks
Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

market research

marketing research, market researcher, marketing researchers
Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-6

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Heading presence‌Moderate

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

marketing strategies

marketing strategy, marketingstrategy, market strategies
Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

customer experiences

customer experience, customerexperience
Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

segmentation

segments, segment
Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

social media

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

actionable insights

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

webinar

webinars
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

retail landscape

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

methodologies

methodology
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

linkedin

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-4

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

shopper journey

shopper's journey
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

user experience

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

sustainability

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

shopper research

shopperresearch
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

data set

data sets, datasets, dataset
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

shopper marketing

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

decision-making

decision making
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-4

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

shopper data

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

competitive edge

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

data points

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

consumer trends

consumer trend, consumertrends
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

growth opportunities

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

grocery retail

grocery retailers, groceryretail
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

assortment

assortments
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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informed decisions

informed decision
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

demographic

demographics
Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses4

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

valuable insights

Importance1/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

pricing strategies

pricing strategy, pricingstrategy
Importance1/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

path to purchase

path-to-purchase
Importance1/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.