Inventory Links: Clearscope’s Way to Audit Your Site’s Internal Linking
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Internal linking refers to pages within a given domain that link to one another. It also helps web crawlers discover, understand, and value pages on your website.
Want to dive deeper into this topic? Here's our guide on internal linking strategies.
In this post, we’ll answer:
Why we developed Inventory Links
What Clearscope’s Inventory Links show
How you use Inventory Links
Now let’s show you how all these things link together (we can’t resist a good pun).
Why we developed Inventory Links
A recurring theme during our weekly customer interviews was how they struggled to:
Discover link-building opportunities in their site architecture
Analyze their current internal links and corresponding descriptive anchor text
Uncover orphan pages (or those without any links to and from others in your Content Inventory) and pages without many internal links pointing to it
We heard the frustration and had to help.
What Clearscope’s Inventory Links show
Inventory Links showcase the number of outbound links to other pages in your Content Inventory as well as the number of inbound links from other pages. These figures highlight which of your published pages aren’t getting enough link equity (or passing along ranking power and authority between linked pages).
How you use Inventory Links
This is what you need to know to take advantage of Inventory Links (and you can even skip the first three steps if you’ve already set up Content Inventory):
1. Navigate to your Content Inventory screen
2. Create a new project when prompted in one of two ways:
Auto setup by connecting your Google Search Console
Manual setup
3. Add all (or as many of your important webpages as allotted) of your published content to Content Inventory for performance monitoring
4. Clearscope counts the number of links to and from other pages monitored in Content Inventory. Pages that are not monitored in Content Inventory will not be counted in Inventory Links.
Please note: It will take up to 24 hours to calculate all the Inventory Links in your Content Inventory once you add new pages.
5. Once Clearscope counts your links, they will be displayed in the Inventory Links column
6. Click the inbound links to and outbound links from icons for details on the anchor text and URL referenced
For more information on internal linking strategies, check out this Clearscope webinar:
