Introducing Tracked Topics: Monitor Topic Discoverability in Search Engines & LLMs

In today’s evolving search landscape, ranking on Google is just the beginning. As users increasingly turn to AI-powered search tools like ChatGPT, Perplexity, and others, brands face a new challenge: how do you stay discoverable across every platform?

Once you know which topics matter to your business, it’s both difficult and time-consuming to measure how well you’re actually performing. From tracking share of voice to uncovering content gaps and understanding how your brand appears in AI-generated content, there hasn’t been an easy way to monitor your visibility.

Your Audience Isn’t Just Searching—They’re Asking

The way people find information is changing.

Today’s users aren’t just typing keywords into a search bar. They’re asking full questions and expecting curated, conversational answers. AI tools like ChatGPT and Perplexity are becoming the new front doors to the internet, reshaping how people discover content and make decisions.

These answers are often pulled from a blend of web content, citations, and AI-generated synthesis. Which means your content needs to do more than rank—it needs to influence the answer. If you’re not showing up in the answers, you’re not showing up at all.

Rank Trackers Can’t Tell the Whole Story

Most tools stop at rankings and individual keywords. But visibility today is both broader and blurrier.

You’re left guessing when it comes to:

• How your brand is performing across full topics, not just isolated queries

• What content you’re missing that could help you gain traction

• Whether you’re being cited—or even mentioned—by AI tools like ChatGPT

SEO teams have been forced to patch together insights from different tools, dashboards, and manual queries. There hasn’t been one place to measure your discoverability across both traditional and AI search.

Meet Tracked Topics: Visibility, Reimagined

Tracked Topics is Clearscope’s new monitoring tool that helps you measure and improve your discoverability across Google and AI-powered platforms. Built for the modern content team, it gives you the insights you need to stop guessing—and start leading.

Measure Your Topical SEO Success

Once you’ve identified a topic that matters to your business, you can now choose to “track” it. Tracked Topics integrates directly with your Google Search Console account, layering your own data on top of Clearscope’s proprietary topic analysis.

This integration gives you a real-time, accurate view of:

• Your Share of Voice: See how much visibility your site has within an entire topic—and drill down into specific queries.

• Topic-level Trends: Monitor how interest in a topic is shifting and how your visibility changes over time.

• Keyword Opportunities: Identify gaps in your current content and find new keywords to target.

• Subtopic Strengths and Weaknesses: Discover which areas you’ve already established authority in and where you need to build.

These insights allow you to better align your content strategy and boost your topical authority in meaningful, measurable ways.

Be Part of the Conversation in Answer Engines

Search is no longer limited to search engines. People are asking questions in ChatGPT, browsing AI Overviews, and expecting instant, high-quality answers across platforms. Your brand needs to show up—not just on the results page, but in the answer.

Tracked Topics is built specifically to help you understand exactly how your brand appears in tools like Gemini and ChatGPT, so you can stop guessing and start strategizing.

With our platform, you can:

• Track Your Presence Overtime: Monitor how your brand is represented in the new landscape of generative answer engines, including ChatGPT, Perplexity, and more.

• Analyze Prompt-Based Queries: Go deeper than keywords to discover the exact questions your audience is asking and see the source content AI models use for their answers.

• Pinpoint Brand Mentions & Citations: See precisely when, where, and how your brand is mentioned in AI-generated responses, complete with sentiment and contextual analysis.

It's the intelligence you need to act with confidence in the new era of search.

Create Content that Gets Cited

When it comes to ranking in LLM-powered search engines, creating content blindly won’t cut it. You need to know what the AI is looking for when it's answering prompts.

Tracked Topics uncovers the source material and web searches that models like ChatGPT and Gemini actually use to find their answers. We show you the precise content opportunities—the questions to answer and the topics to cover—that will make you a trusted and cited source.

Your next high-performing piece doesn’t have to be a shot in the dark. We turn AI insights into a clear content plan, so you can create work that gets mentioned, cited, and clicked.

Ready to See Where You Stand?

If you’re already a Clearscope customer, you can start using Tracked Topics now. Just log in and start tracking the topics that matter most to your business.

Not a customer yet? Schedule a demo to see Tracked Topics in action and learn how it can help you stay ahead in the age of AI-powered search.