AMA about SEO with Allie Decker, Eric Enge, Amanda King, Wil Reynolds, and Nigel Stevens
Bernard Huang
Join industry-leading SEO agency leaders Allie Decker, Eric Enge, Amanda King, Wil Reynolds, and Nigel Stevens for a fun, insightful “Ask Me Anything” (AMA) live panel as they discuss all things SEO.
Top takeaways from this session
This is a session you do NOT want to miss watching. It's filled with a ton of fresh insights from the experts, and you're sure to end the session feeling inspired.
Catch the top takeaways below, but make sure to check out the video for all the good stuff:
Unlearn your traffic growth expectations. Most of your organic traffic isn’t coming to you from people who have burning problems. SEOs must unlearn increasing organic traffic as a primary success metric. It’s only one piece of the puzzle. You can have a decrease in traffic and an increase in leads, as the panel discusses from their own experience.
It’s not your website that is the primary asset. It’s your content. People are driving their traffic from many different channels, many that cannot be measured. Traffic and visibility is less attributable, and we need to adapt and learn how to communicate the continued value of organic brand visibility to stakeholders.
If what you’re doing for SEO and content strategy doesn’t make sense for your business or target audience, stop doing it. Nigel shares, "We don't have evidence this will work, but it just makes sense." And Amanda shares she uses this challenge with her clients: “Would you do this if Google didn’t exist?”
Subject matter experts and information gain are key. The real goal is not rankings. The real goal is to get rankings that gain authority and attention and social shares. Then you know it’s something that resonates with real people.
Grow your resiliency in the SEO industry with hard business skills. Learn to speak the language that your clients or executives are speaking, in order to create smart business cases, inform your strategy, and prove your value.
Watch the full webinar
Supplemental resources
These are the resources mentioned in the session or additional resources to assist with attendee questions.
How people decide what to buy lies in the ‘messy middle’ of the purchase journey from the Think with Google blog.
Thinking, Fast and Slow by Daniel Kahneman.
The Art of SEO by Eric Enge.
Vapi, a software Wil Reynolds mentioned using to collect learnings from subject matter experts (SME).
The social posts referred to in the session:
Wil's discussion of the decline in organic traffic but increase in business
Wil's book recommendation list for learning to better understand people and brands
About the experts:
Allie Decker
Allie Decker is a co-founder at Omniscient Digital, an organic growth agency that builds content and SEO programs for ambitious B2B brands. Previously, she worked on content and growth programs at HubSpot and Shopify. In her spare time, she does improv, travels, and tries to keep her plants alive.
Follow Allie on LinkedIn or Twitter/X.
Eric Enge
Eric Enge is President of Pilot Holding. Previously, Eric was the founder and CEO of Stone Temple, an award-winning digital marketing agency, which was acquired by Perficient in July 2018. Prior to Stone Temple, Eric founded, built and sold three other businesses that had SEO as their dominant source of traffic. He is the lead co-author of The Art of SEO, whose 4th edition was published by O'Reilly in September of 2023. Eric is also working on a book for O'Reilly about AI and SEO. In his spare time, Eric makes furniture from scratch and plays golf.
Follow Eric on LinkedIn or Twitter/X.
Amanda King
Amanda King has been in the SEO industry over a decade and is currently consulting through her business, FLOQ. Along with a business-led strategy, she's incorporated data & analytics, user experience and CRO alongside SEO. Always happy to trade war stories, find her on Twitter, Search Engine Land, or LinkedIn for intermittently shared advice and thoughts on the industry.
Follow Amanda on LinkedIn or Twitter/X.
Wil Reynolds
Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. With over 25 years experience doing and talking about digital marketing, he has worked across every vertical, including pharmaceuticals and hospital systems to Ecommerce and SaaS and loves to speak at conferences about the future of search. In his free time, Wil hangs out with his wife Nora, sons Rio and Niko, and serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.
Follow Wil on LinkedIn or Twitter/X.
Nigel Stevens
Nigel is the CEO of Organic Growth Marketing (OGM). Before starting OGM, Nigel was the Head of SEO at BigCommerce, then later the Growth & Community Evangelist.
Follow Nigel Stevens on LinkedIn.
