How to optimize for AI Overviews: Your AI Overviews Optimization Framework with Garrett Sussman of iPullRank
Bernard Huang
Can you optimize your content for Google's new AI Overviews (formerly SGE)?
In this session, Garrett Sussman from iPullRank will be teaching you a framework for optimizing your content to show up in AI Overviews (formerly Search Generative Experience, or SGE) independent of brand authority.
You’ll learn:
How you can check your content's relevance with tools like MarketBrew's SGE Visualizer.
What tools are currently available to optimize for AI Overviews
How AI Overviews use Retrieval Augmented Generation to produce the AI snapshot based on relevant content.
What types of content AIO is thought to prioritize compared to traditional search results
That AI Overviews offer a few content formats that can be replicated but require extensive testing and monitoring
Top takeaways from Garrett’s session
Here are a few high notes from the talk:
AI Overviews are changing fast. But that doesn’t mean you should put off understanding them—or learning how to optimize for them. What you learn and test now can equip you to optimize for whatever the final iteration of this Google feature may be.
AI Overviews are changing how people search—and will continue to do so. Rank tracking will be more difficult. As an industry, we’ll need to decide what is considered the #1 result. And what is considered position #1 may shift based on if an AI Overview is displayed for a query or not.
You better be relevant. Content relevance—based on mathematical scoring—is the most important signal for appearing in the AI snapshot as illustrated by study results from iPullRank.
Watch the full webinar
Take a look at Garret’s presentation deck here.
Supplemental resources
Here is a list of a additional resources that came up on the call, along with a few related recommendations.
Tools recommended during the session:
AI Overviews Threat Report from iPullRank (it’s free!)
AI Overviews Visualizer by MarketBrew
ZipTie, which can analyze how well you rank in AI Overviews—Garrett mentions this one is his top fave for now
Cognitive bias keyword analyzer Garrett’s custom GPT
iPullRank’s Orbitwise tool to mathematically check the relevance of your content
Clearscope Content Reports: Content still needs to be relevant to rank for AI Overviews, and Clearscope helps with sharply meeting search intent, adding information gain, and content relevancy checks
Supplemental articles:
How Bernard Huang’s perspective-driven, Ranch-style SEO approach can help you optimize your content in the world of generative AI
Bernard Huang’s perspective-driven Ranch style SEO content webinar with Moz
What are fraggles? by Cindy Crum
Garrett Sussman’s MozCon talk: SEO Mind Games: Decode Searcher Bias for Content Success
How to add information gain to your content: 3-phase plan by Amanda Johnson
How to find your goldilocks keywords with search intent analysis by Brandon Leuangpaseuth
AI Overviews Research: Comparing pre and post-rollout results on 100K keywords by Yevheniia Khromova
Winning & Losing Big Google Updates: 50-Site Case Study by Cyrus Shepard
How to optimize for search intent to earn better rankings and more conversions by Bernard Huang
About Garrett Sussman:
Garrett has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.
Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 SEO podcasts, recorded over 150 podcast episodes and recently presented at MozCon for the first time.
His passion for SEO and content contributes to the creative exploits of iPullRank’s marketing.
Follow Garrett on LinkedIn or Twitter/X.
About iPullRank:
iPullRank is a New York City based digital marketing agency behind Fortune 500s’ winning digital strategies. iPullRank is made up of a team of marketing experts that has driven over $1 billion in incremental revenue for their clients. iPullRank's methods are strategy-first and data-driven, focused on Search Engine Optimization (SEO), Content Strategy, Analytics, Reporting, Marketing Automation, Site Architecture, and Marketing Technology, using techniques inspired by industry thought leader Michael King.
