How SEO Works by Bernard Huang

Bernard Huang (Co-founder) and Shannon Ratliff walk us through how SEO works in 2021 and what you need to watch in the coming years.

We reviewed:

• Technical SEO considerations, and how they help Google access, understand, and serve your content

• Relevant backlinks and subject matter authority, and how these help Google determine where your content initially ranks

• User engagement signals and search query deserves X, and these help Google decide whether you rank up or down

We received numerous compelling questions that we extended the webinar to answer each one. As a result, we split the Q&A session into a separate recording.

We had questions about content pruning and we recommended these two resources:

• Animalz: How QuickBooks Nearly Doubled Traffic by Deleting Half Its Content

• Search Engine Journal: Google on Dealing with Low Traffic Pages presentation slides.

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Watch the full webinar

And watch the Q&A session