How to do B2B Content Strategy & SEO by Bernard Huang (Clearscope Office Hours)
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We hosted our first "Office Hours" at Clearscope where we analyzed a range of B2B SEO topics, identified the range of relevant search intents and showed folks how to craft the perfect content experience.
The B2B SEO framework is simple. Figure out if your target keywords are best served through a "topic cluster", "resource", "comparison", or "product/use-case" page.
And do your best job answering the users question, as quickly as possible.
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Bernard Huang
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