Maeva Cifuentes: How to make the most of your content reoptimization strategy
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Planning a big content optimization project?
Get ready to optimize your optimization!
Expert SEO and content marketing strategist Maeva Cifuentes leads a session on how to implement a winning content reoptimization strategy.
In this session, you’ll learn:
Top reasons you might need to optimize existing content (and how that will change your reoptimization strategy)
How to prioritize what pieces to reoptimize
Methods for mixing content reoptimization into your new content and other SEO motions
How to use content performance data to try to understand what parts of your content are underperforming
Top takeaways from Maeva’s session
There are several key metrics that clearly indicate it’s time for a reoptimization of a page—keep an eye on them regularly. (Check out the recording to get the list!)
If a team is creating more new content, that same team should be budgeting resources to reoptimize that same content over time as it ages.
If your older content has zero traffic and there are zero organic backlinks to that page—it’s time to prune it if it can’t be repurposed on other parts of your site.
Watch the full webinar
See Maeva's slide deck here.
Supplemental resources
Here are a few resources related to topics that came up on the call:
16 Vital SEO KPIs You Should Track from the Flying Cat Marketing blog
How to optimize for search intent to earn better rankings and more conversions from the Clearscope Blog
What Is Content Decay? Plus 5 Top Strategies To Address It from the Clearscope Blog
Search intent vs keyword intent: Why search intent optimization beats keyword optimization from the Clearscope Blog
How to add information gain to your content: 3-phase plan from the Clearscope Blog
How to Create an SEO Business Case That Gets Traction from the Gray Dot Co. Blog
About Maeva:
Maeva is the founder and CEO of Flying Cat Marketing, a full-service SEO and content agency for B2B SaaS companies, with a focus on HR Tech, martech and salestech companies. Having fought in the trenches for the organic growth of dozens of B2B SaaS companies, including Hotjar, ActiveCampaign, Livestorm and Maze, she follows a holistic, revenue-based approach to SEO. With a degree in psychology, Maeva always brings the human aspect to organic growth programs—helping companies explore how they can strategically “forget the algorithm” and focus on growing their user base instead. Maeva is also an Angel investor, a fractional CMO, marketing advisor, agency coach and certified confidence and communication coach. When she’s not running her agency, you can find her doing improv comedy, practicing Italian, or traveling.
