Mapping Your Purchase Journey to Content and Keywords for B2B SaaS by John-Henry Scherck (Growth Plays)
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We hosted John-Henry Scherck, Owner of Growth Plays for a webinar on "Mapping Your Purchase Journey to Content and Keywords for B2B SaaS".
This presentation on B2B SEO strategy walks you through:
the differences between Content Led SEO and Product Led SEO
why it's extremely important to have landing pages for each stage of the buyer's journey
examples of landing pages that provide frictionless user experiences
how to figure out the range of keywords you need to target for top of funnel (ToFu), middle of funnel (MoFu), and bottom of funnel (BoFu)
best practices on "vs" and "alternatives" pages
how to think about "what is" and [category] + software pages
ideas on convincing leadership teams to create competitor pages
Watch the full webinar
About John-Henry:
John-Henry Scherck is the owner of Growth Plays, a B2B SEO & Content Strategy service based in Los Angeles.
Follow John-Henry on Twitter: https://twitter.com/JHTScherck
About Growth Plays:
The Growth Plays team works with founders, investors, marketing and revenue operations leaders to plan, build and refine B2B SEO initiatives that map to the purchase journey using a common sense approach.
