What's Going On In SEO with Lily Ray, Barry Schwartz, and Eli Schwartz

We hosted a webinar panel with three of the best SEO experts (Lilly Ray, Barry Schwartz, & Eli Schwartz) in the space to discuss all the recent developments in SEO including SGE, Helpful Content Update, October Core, Spam Update and more.

Watch the recording to unpack topics like:

* Google's Search Generative Experience (SGE): how will it affect SEO traffic, how to track clicks from SGE, how to produce content that SGE will regurgitate

* Google's views on AI content: does Google care that content is AI generated? How do you stand out if you're using AI generated content?

* The Helpful Content Update: what websites were affected the most, how to get Google to re-evaluate your site, how to approach creating helpful content in the future

Here are my favorite sound bites from each panelist:

* Barry Schwartz — Wouldn't be surprised if Google added another "E" to their guidelines for content that's "Entertaining".

* Eli Schwartz — "Standardized information" is the content type that's most likely to be disrupted by SGE and AI.

* Lily Ray — Google has its own reasons why they aren't taking a public stance on whether AI content is good or bad (perhaps legal, political, or they are launching their AI products).

About our panelists

Lily Ray

Lily is an SEO professional, DJ, drummer, and fitness lover based in Brooklyn, NYC. Lily currently serves as the Senior Director of SEO and Head of Organic Research at Amsive Digital, formerly Path Interactive. Amsive Digital is an NYC-born digital marketing agency with a national presence, providing data-driven SEO, digital media, paid and managed social, analytics, creative, influencer marketing and web design and development services that help brands grow.

Barry Schwartz

Barry is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

Eli Schwartz

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like Shutterstock, Gusto, WordPress, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.