SEO ·

What Is Clearscope? Software To End SEO Guesswork

Travis Dailey
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Content marketing isn’t the new kid on the block anymore. Nowadays, it’s a key strategy for most businesses. Getting content out there is a necessary step, but it’s only half the battle.

And while many marketers understand the value of high-quality content, the challenge lies in understanding how to create it consistently.

Content optimization requires a lot of work. As a content strategist or writer, you need to keep up with ever-changing search algorithms. More importantly, you need to know what your readers want and need.

The process can be exhausting, and much of it is guesswork.

If only there was a tool that could help you balance the evolving needs of both search engine bots and human readers.

Well, there is.

Clearscope is changing the way businesses approach content marketing. It helps writers, marketers, and SEO strategists create optimized content by leveraging real-time information about what competitors are doing.

Keep reading to learn more about what Clearscope is, the evolution of content optimization, and how this SEO software takes the guesswork out of writing.

Join thousands of businesses using Clearscope to optimize their content and improve their search rankings by requesting a personalize demo.

The evolution of SEO content optimization

Like most of the internet, SEO has come a long way from where it started. It’s no longer enough to stuff a sales page full of your primary keyword and hope for search traffic.

Readers and algorithms have gotten smarter at detecting (and rejecting) spammy practices. The user experience is much more important.

And the level of competition has skyrocketed. The World Wide Web Size Project estimates that Google has over 60 billion indexed pages.

Let’s take a look at how these changes have affected the creation and optimization of SEO content.

Initial creation

The old approach to creating high-quality SEO content was to find a target keyword with decent search volume, see who’s ranking, and try to write something better.

Now, if you want to be successful, it takes more thought and preparation. After you choose a topic, your job is to understand the reader’s intent.

The four types of search intent are: informational, navigational, commercial, and transactional.

Think about these questions:

  • Why are they searching for this term?

  • What related information do they need?

  • What format are they expecting? An explanation, tutorial, or quick tips?

Only after understanding why someone searches for a term can you create a piece that will outrank the competition.

Optimizing existing pieces

Before search algorithms became more sophisticated and more marketers understood the value of SEO content, you may have gotten away with publishing a post once and never returning to it.

That’s no longer the case.

More than 10,000 new websites are created every hour. And nearly everyone has jumped on the content optimization bandwagon, which means you can’t take your current SEO success for granted.

But we get it.

Obsessively checking Google Search Console and Google Analytics to keep tabs on every piece of content you’ve already published — while still creating new assets — isn’t feasible for most businesses.

That’s why Clearscope’s content optimization tools continue to track each piece of content (along with its competition) for you. Our tool automatically updates your content grade score, so you know how you perform relative to new competitors and changes in search intent.

How Clearscope makes SEO content optimization better

At the end of the day, you don’t want to just say, “Yeah, we do content marketing too.” You want to feel confident that your content marketing strategy works and that you know exactly why it does.

It’s one of the reasons we created Clearscope — to bring clarity to a process that often feels murky.

Here’s a closer look at Clearscope’s features, what it is, and how it’s revolutionizing the way people create SEO-optimized content.

Powered by the best natural language processing in the business

We didn’t invent natural language processing, and we’re not going to say we did. In fact, why would we try to reinvent the wheel?

Instead, we looked at the processing options out there and built our platform on the best, using world-class models from Google Cloud Natural Language, IBM Watson, and OpenAI’s GPT-3.

Clearscope uses world-class models from Google Cloud Platform, IBM Watson, and OpenAI.

Our artificial intelligence (AI) algorithm sits on top of these giants so that our users know they’re not just optimizing for search engine bots but for their end readers too.

More than keywords

You have a lot of keyword research tools available to you, and you don’t need another one to tell you that “sneakers” and “Nike” are related keywords.

Instead of repackaging the same information that’s already out there, we’ve added to it. Our platform’s functionality goes beyond relevant terms and helps you better understand search intent.

In other words, we focused more on the “why” of a search, not just the “what.”

Clearscope takes your keyword, looks at competitors' content, and extracts the overlying themes and essential questions to answer in your content briefs. Your Clearscope report also ranks relevant keywords by importance and suggests headers to optimize your content’s flow and readability.

Clearscope SEO content optimization tool Research tab.

Recommendations powered by real-time data

The constant change in what it means to create the best content can make keyword search and content optimization exhausting. And it’s not just algorithm updates — although that’s a significant factor. But search intent changes over time too.

Take the keyword “coda,” for example. For a long time, the keyword led users to resources about Coda.io, a collaborative document platform.

But, after the film CODA was released, the search intent changed, and the search engine results page (SERP) was mainly about the movie.

Google search results for “coda.”

Eventually, it changed again, and the software tool returned to the top, followed by results about the film.

The context around your keyword matters, and you shouldn’t assume that keyword intent stays the same after you’ve published. That’s why Clearscope continues to run your content through its unique content grading system even after you hit publish.

Separates signals from noise

Considering Google uses over 200 ranking factors in its search algorithm, it’s no wonder content optimization still seems like a mystery to many marketers. And to make matters even blurrier, Google hasn’t confirmed every single factor or told creators exactly how the ranking works.

But Google doesn’t leave content writers entirely in the dark. Its SEO Starter Guide includes content optimization guidelines that emphasize the fact that “creating compelling and interesting content will likely influence your website more than any other factors.”

The guide recommends prioritizing search intent, organizing topics clearly, and providing the appropriate amount of content for the query.

Clearscope content reports keep you focused on the most important factors by:

  • Including relevant SERP research

  • Generating optimized content outlines

  • Simplifying comparisons of the word count on top-ranking pages

Clearscope SEO software competitors page.

It’s tempting to go down the rabbit hole of ranking factor speculation and obscure optimization hacks. But, in the end, it comes down to creating compelling and interesting content.

And that’s what Clearscope helps you do by focusing the platform on confirmed signals, not noise.

Monitor content Clearscope’s Content Inventory dashboard

Clearscope’s Content Inventory lets you monitor all of your live website pages in one place. See how your pages are performing and keep tabs on each queries’ Clearscope Content Grade.

Clearscope Content Inventory.

We display real-time content scores for each URL — we’re constantly monitoring algorithm and ranking changes to show you what’s current. Use it to flag underperforming pages with a decaying content grade and are in need of a content refresh.

Who trusts Clearscope?

So far we’ve covered what Clearscope is all about. In essence, we leverage AI and the best natural language processing to help writers and marketers better understand search intent and optimize their content for SEO.

But why did we create the tool?

We wanted to take the mystery out of the content creation process. Effective briefing requires a lot of time. Whether you’re a small business or have a dedicated team of writers, you want to feel like you know why you’re doing something and that you can trust it will generate results.

And companies of all sizes and industries continue to trust Clearscope because it’s a user-friendly and effective platform for their content teams.

Clearscope plugs into your content management workflow with our shareable report links, Google Docs integration, and WordPress plugin.

Here’s what some of our customers have to say about using Clearscope’s SEO tool as part of their content creation workflow and our top-tier customer support:

“It’s really our all-in-one SEO writing tool…Clearscope feels like our best-kept secret to getting #1 articles on Google for our clients.”

— Heather Leith, VP of Content, Growth Machine SEO & Content Agency

“Clearscope has been integral to our team's ability to produce content at scale. The platform is intuitive, with a streamlined interface that sets it apart. Most importantly, the recommendations work.”

— Asher Fusco, Director of SEO & Content, The Zebra

“Plain and simple: Clearscope works. We were able to see a 52% increase in organic traffic to content we optimized through Clearscope, simply by following the tool's recommendations.”

— Takeshi Young, Website & SEO Manager, Optimizely Digital Experience Platform

And read more reviews on G2 about how others use Clearscope..

Set up your content for success with Clearscope

Search engine optimization doesn’t have to be a series of taking shots in the dark and waiting for the rankings to tell you what works. For a long time, there was no map telling marketers, creators, and strategists how to create impactful SEO content consistently.

But now, there’s Clearscope.

Clearscope is here to take something complex and make it simple and user-friendly. We know that the SEO landscape and rules are constantly changing. That’s why we built our platform using artificial intelligence that evolves so you can always keep up.

Our goal is to bring clarity to your content strategy.

Join thousands of businesses using Clearscope to optimize their content and improve their search rankings by checking our pricing, creating an account, creating an account, or requesting a personalize demo.

FAQs

What if I'm not satisfied. Can I cancel at any time?

There's no minimum contract with our monthly plans. Cancel anytime without penalty or hassle.

What if I need more or fewer report credits?

We offer plans with various report credits per subscription period. Once you subscribe, you're free to upgrade and downgrade as your needs change.

Do you offer services in addition to the product?

Our expertise in SEO and effective content production allows us to offer customized content marketing and strategy services on a fee-for-service basis. Please contact us for more details.


Written by
Travis Dailey

Director of Marketing, Clearscope

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