Clearscope blog

September 2024 Product Updates: Take Control of Your Content Analytics

This month, we're talking through new Clearscope Inventory analytics capabilities: Editable Columns for creating custom content metrics views in your Clearscope Content Inventory.

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  • Written by: Bernard Huang
  • Topic: Product

Why Search Intent Optimization Beats Keyword Optimization

Optimizing for search intent vs. SEO keywords: Which is better? Explore the difference between keyword and intent-based SEO strategies.

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  • Written by: Bernard Huang
  • Topic: Strategy

August 2024 Product Updates: Build a healthy Content Inventory in record time

This month, we're talking through the NEW Starter Content Views feature, auto-import of pages, and the auto-selection of monitored queries.

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  • Written by: Bernard Huang
  • Topic: Product

What Is User Intent? It’s Your Key to Boosting Rankings, Leads, and Conversions

What is user intent, and why is it important for SEO? Learn the basics here.

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  • Written by: Bernard Huang
  • Topic: SEO

What is SEO value and why it matters

Understand what SEO value is, how it’s calculated, its key metrics, and how it can demonstrate the ROI of SEO in your digital marketing efforts.

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  • Written by: Bernard Huang
  • Topic: SEO

What Is an Entity and Why Does It Matter for SEO

Learn what an entity is and why it’s important to understand the concept of an entity and information gain for a healthy content strategy.

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  • Written by: Bernard Huang
  • Topic: Strategy

What Is Google’s Knowledge Graph and Why It Matters for SEO

Discover what Google’s Knowledge Graph is, how it enhances search results, and why it matters for SEO and your content strategy.

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  • Written by: Bernard Huang
  • Topic: SEO

What Is Ymyl and Why It Matters for SEO

Find out what YMYL is (Your Money, Your Life) and why Google holds such content to higher standards for accuracy and trustworthiness.

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  • Written by: Bernard Huang
  • Topic: SEO

What Is Eeat and Why It Matters for SEO

Discover what EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) is and why it’s crucial for SEO and content credibility.

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  • Written by: Bernard Huang
  • Topic: SEO

What Is Content Quality and Why It Matters for SEO

Find out what content quality is, why it matters for SEO, and learn the key factors that make content valuable and relevant for both users and search engines.

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