Product-Led Storytelling: How to Make the Most of SEO
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Is your content driving demand?
If you’re ready to explore a new results-driven approach, this session is sure to spark practical ideas.
Ranking content with healthy SEO tactics is great.
And according to Victor Eduoh, Founder & Lead Strategist at VEC Studio, two things determine if ranked content drives demand:
Will it get read? and
Will readers learn how the brand or product behind the content uniquely solves their problems?
Rated B2B SaaS Content Strategy mentor at GrowthMentor Victor Eduoh breaks down how to answer both questions, using the Product-Led Storytelling approach.
Victor joined us on the Clearscope Webinar Series to share how to make the most of your SEO efforts through a Product-Led Storytelling approach.
Top takeaways from Victor’s session
You’re not going to want to miss the frameworks discussed in-depth in Victor’s session, but here are a few high notes:
Create sharply targeted content for your intended audience—build a story with that one person in mind.
Combine buyer personas with Jobs To Be Done (JTBD) theory to nail the who, what, and why of your target buyers. Use that approach to develop story scripts that resonate with readers. (Victor walks you through how to do this!)
Start your content briefs with WHY the content is needed in the first place and WHO it’s for instead of beginning with SEO keywords you want to rank for.
Watch the full webinar
Take a look at Victor’s presentation deck here.
Supplemental resources
Guide to Product-led Storytelling on the VEC Studio Blog and authored by Victor Eduoh.
Unlocking Data-Backed B2B SEO Insights with Tom Shapiro of Stratabeat - This Clearscope Webinar digs into data behind B2B SEO best practices, like how much content you should regularly publish
Why Ranch-Style SEO Is Your Future-Proof Content Strategy by Bernard Huang on perspective-driven content creation
All About User Intent by Bernard Huang
How to Analyze Search Intent by Brandon Leuangpaseuth
AI assisted vs. AI generated content: Which is better? By yours truly along with contributing guest author Holly Stanely
Courses by VEC Studio to boost your Product-led Storytelling skills, and waitlist for Victor's upcoming course.
About Victor:
Victor has two obsessions: Strategizing and crafting content people actually want to read and share with peers and driving business outcomes with the same. To achieve these goals, he developed the Topic Cluster Content Strategy (TCCS) Framework and Product-Led Storytelling approach. Victor coined the term Product-Led Storytelling and designed the frameworks to execute it successfully. He has been leveraging these methods to drive success for B2B SaaS clients working with him at VEC Studio.
