Strategy ·

Product-Led Storytelling: How to Make the Most of SEO

Bernard Huang
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Is your content driving demand?

If you’re ready to explore a new results-driven approach, this session is sure to spark practical ideas.

Ranking content with healthy SEO tactics is great.

But according to Victor Eduoh, Founder & Lead Strategist at VEC Studio, two things determine if ranked content drives demand:

  1. Will it get read? and

  2. Will readers learn how the brand or product behind the content uniquely solves their problems?

Rated B2B SaaS Content Strategy mentor at GrowthMentor Victor Eduoh breaks down how to answer both questions, using the Product-Led Storytelling approach.

Victor joins the Clearscope Webinar Series on Thursday, June 13 at 11 AM CT to help you make the most of your SEO efforts through a Product-Led Storytelling approach.

Can’t attend live? RSVP to get the recorded session post-event.

If you have specific questions regarding his Product-Led Storytelling approach and can’t attend, you can submit them here ahead of the event.

What will be covered?

In this session, Victor will teach you how to:

  1. Use Ideal Customer Profile (ICP)-relatable storytelling to craft content that your target audience actually wants to read and share.

  2. Weave your brand or product into the content to show (not just tell) how it solves the problems your content is addressing.

  3. Persuade and convert engaged readers into prospects or fans.

About Victor:

Victor has two obsessions: Strategizing and crafting content people actually want to read and share with peers and driving business outcomes with the same. To achieve these goals, he developed the Topic Cluster Content Strategy (TCCS) Framework and Product-Led Storytelling approach. Victor coined the term Product-Led Storytelling and designed the frameworks to execute it successfully. He has been leveraging these methods to drive success for B2B SaaS clients working with him at VEC Studio.

Follow Victor on Twitter or LinkedIn.

Written by
Bernard Huang
Co-founder of Clearscope
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