Unlocking Data-Backed B2B SEO Insights with Tom Shapiro of Stratabeat

Bernard Huang

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Discover how your B2B SEO strategy measures up

Tom Shapiro—CEO of Stratabeat, a B2B organic growth agency focused on SEO, CRO, content marketing, and web design—joined us to share insights from his in-depth study of 250 B2B websites.

In this session, Tom covers:

  • Differentiating factors between B2B SaaS websites experiencing significant SEO growth and those underperforming.

  • The most effective strategies for B2B sites in driving more Google Page 1 rankings, more organic traffic, and more backlinks. (Forget theory! These strategies are analysis-backed.)

  • Specific content formats that impact SEO results the most for B2B companies.

  • Optimal publishing frequencies for generating new content to stay competitive.

  • Smart methods to allocate your SEO budget for maximum impact.

Top 4 takeaways from this session

Check out the recording to learn how and why these methods work, but these are our top takeaways:

  1. By increasing your B2B’s site content publishing frequency, you could produce up to 47.9% improvement in top 10 rankings and 103.3% improvement in organic traffic.

  2. B2B websites that produced content created with original research achieved 2.3X the Google rankings growth rate of those that lacked original research. (We love seeing the data-backed proof that information gain matters in SEO!)

  3. Use intentional “audience segmentation” in your SEO content creation. B2B sites that produced content based on specific audiences saw a 31.7% improvement in top 10 rankings.

  4. Audience segmentation can be a cost-effective way to grow your SEO efforts if you reuse your base content and customize 20% per industry.

Watch the full webinar

View Tom's slide deck here.

About Tom

Tom Shapiro is CEO of Stratabeat, a B2B organic growth agency focused on SEO, CRO, content marketing, and web design. Previously, while Tom was Director of Digital Strategy at iProspect, he helped the agency to grow from 85 to 700+ employees within five years. Through his career, Tom has developed marketing strategies for market leaders such as Intel, AT&T, GE, Hewlett-Packard, Appfolio, and Freshworks.

Tom has been published in Chief Marketer,,, Forbes, and MarketingProfs and is the author of the books Rethink Lead Generation and Rethink Your Marketing, both available on Amazon.

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About Stratabeat

Stratabeat loves making your marketing ridiculously awesome. We deliver strong organic growth for B2B companies through a blend of SEO, CRO, content marketing, and web design. One of the ways in which Stratabeat is different is in our application of neuroscience, psychology, and behavioral intelligence to everything we do. We’re data nerds who thrive on extreme creativity to fuel greater traffic, leads, and revenue for your business.

Written by
Bernard Huang
Co-founder of Clearscope
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