Panel ·

Lily Ray, Kevin Indig, Cyrus Shepard: May 2024 SEO Expert AMA Panel

Bernard Huang
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Get access to trusted SEO education from the industry's best and brightest.

Stay on top of important trends. Get your questions answered.

On Thursday, May 23, at 11 AM CT, Clearscope's Bernard Huang will host industry-leading SEO educators Kevin Indig, Lily Ray, and Cyrus Shepard for a fun, insightful “Ask Me Anything” style live panel.

Live spots are limited—RSVP to save your seat!

(Can’t attend live? We’ll send you the recording after the event.)

What’s covered in this session?

SEO is constantly changing, and in the last 6 to 12 months, questions abound with the advent of Google’s Search Generative Experience (SGE), debates about E-E-A-T guidelines, and recent March 2024 updates.

Join us for lively, educational discussion and debate with some of the best and brightest in SEO.

The panel will tackle questions on a variety topics, including:

  • The evolving SEO landscape: Trends, practices, and tactics that are holding solid and others you can leave behind.

  • E-E-A-T and user experience: Google's emphasis on Expertise, Authoritativeness, Trustworthiness (E-E-A-T) continues to be a major factor in ranking. What does that mean for your site? And your existing content?

  • What’s working and what’s not out in the wild: When should you begin to optimize for SGE tests and tracking results? Why are people talking about information gain and topical authority? How does Gemini come into play?

If you have specific questions for the panel, you can submit them here ahead of the event.

About the experts:

Lily Ray

Lily Ray is well known for her work in the SEO space on topics related to E-E-A-T, analyzing Google’s algorithm updates, Google Discover, and more. Lily currently serves as the Vice President, SEO Strategy and Research at Amsive, formerly Path Interactive. Amsive is an NYC-born digital marketing agency with a national presence, providing data-driven SEO, digital media, paid and managed social media services, and more. With over 14 years of SEO experience, Lily oversees a 35+ person SEO team and supports clients ranging from small and medium businesses to Fortune 50 enterprise brands.

Follow Lily on Twitter and LinkedIn.

Kevin Indig

Kevin is an advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Hims, Nextdoor and Snapchat. Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 developer company Atlassian.

Once a week, he sends the Growth Memo with Organic Growth strategies and case studies to +11,000 subscribers and regularly speaks at conferences around the world.

Follow Kevin on Twitter and LinkedIn.

Cyrus Shepard

Cyrus owns Zyppy SEO, an online marketing consultancy based near the forests of the Oregon coast. He writes extensively about Google's algorithm and constantly publishes new studies and experiments. He also works as an official Google Quality Rater. Cyrus shares insights across his social media channels and through his SEO Tips Newsletter.

Follow Cyrus on Twitter and LinkedIn.

Written by
Bernard Huang
Co-founder of Clearscope
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