Lily Ray, Kevin Indig, Cyrus Shepard: May 2024 SEO Expert AMA Panel
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On Thursday, May 23, Clearscope's Bernard Huang hosted industry-leading SEO educators Kevin Indig, Lily Ray, and Cyrus Shepard for a fun, insightful “Ask Me Anything” style live panel.
The group discussed everything going on in SEO—and there’s a lot going on right now—including the rollout of Google’s AI Overviews (formerly SGE), why search quality is sinking, how to differentiate your content, and more.
Top takeaways: A quick paraphrase of highlights
SEO is constantly changing, and in the last 6 to 12 months, questions abound with the advent of:
Google’s AI Overviews, formerly Search Generative Experience (SGE)
Debates about E-E-A-T guidelines
Spammy search results
Recent March 2024 updates
Watch the video for all the good stuff, but here are some top highlights from the panelist themselves:
Helping people get the information they need as fast as possible is an excellent SEO strategy. Keep publishing content, and keep doing all the things you’re doing. And make something good. —Cyrus Shepard
Less is more. We were in a golden age where many people found ways to exploit algorithms. Now SEO is harder, but it’s not dead. You’ll see success with making better content that’s maintained over time. —Lily Ray
Invest more into monitoring and understanding search results. Start with an understanding of what’s happening in search and act accordingly. —Kevin Indig
Watch the full webinar
Supplemental resources to this session:
State Of SGE: 11 Google SGE Disruptions Found After Analyzing 500k Queries by Tomasz Rudzki
Reddit is Seeing Explosive SEO Growth. But Is It Truly Helpful to Users? By Silvia Gituto
How to optimize AI Overviews by Garrett Sussman
It’s Goog Enough by AJ Khon
Information gain in SEO: The guide to convincing yourself, team, and clients to rethink current strategies by Amanda Johnson
Why Ranch-Style SEO Is Your Future-Proof Content Strategy by Bernard Huang
About the experts:
Lily Ray
Lily Ray is well known for her work in the SEO space on topics related to E-E-A-T, analyzing Google’s algorithm updates, Google Discover, and more. Lily currently serves as the Vice President, SEO Strategy and Research at Amsive, formerly Path Interactive. Amsive is an NYC-born digital marketing agency with a national presence, providing data-driven SEO, digital media, paid and managed social media services, and more. With over 14 years of SEO experience, Lily oversees a 35+ person SEO team and supports clients ranging from small and medium businesses to Fortune 50 enterprise brands.
Follow Lily on Twitter and LinkedIn.
Kevin Indig
Kevin is an advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Hims, Nextdoor and Snapchat. Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 developer company Atlassian.
Once a week, he sends the Growth Memo with Organic Growth strategies and case studies to +11,000 subscribers and regularly speaks at conferences around the world.
Follow Kevin on Twitter and LinkedIn.
Cyrus Shepard
Cyrus owns Zyppy SEO, an online marketing consultancy based near the forests of the Oregon coast. He writes extensively about Google's algorithm and constantly publishes new studies and experiments. He also works as an official Google Quality Rater. Cyrus shares insights across his social media channels and through his SEO Tips Newsletter.
