Turning Brand Momentum into Organic Visibility with Clearscope

HeyReach is a LinkedIn outbound platform that became a breakout name in the outbound and GTM community in 2024. Adoption spread quickly through LinkedIn, word of mouth, and community-driven visibility.

As the company entered its next stage of growth in 2025, organic search visibility became a critical lever for sustaining momentum and supporting broader revenue goals.

Industry: B2B SaaS (Outbound / GTM)

Team Size: 30

Audience: Outbound teams and GTM professionals

Primary SEO Goals:

  • Grow organic visibility to match brand recognition

  • Increase non-branded discovery in a saturated category

  • Build a scalable, efficient content engine

  • Support aggressive revenue growth ($3M → $10M)

The Challenge

When HeyReach entered 2025, the brand was already becoming well known within the outbound and GTM community—particularly on LinkedIn. Organic visibility, however, had not yet followed.

When Bojana Vojnović, Head of Content at HeyReach, joined in February 2025, she was tasked with turning that momentum into sustained, compounding search growth.

Monthly organic traffic averaged around 8K visits. While respectable for an early-stage company, it wasn’t enough to support the company’s goal of scaling from $3M to $10M in revenue.

At the same time, the category was crowded, competitors were publishing aggressively, and the search landscape was evolving quickly. Manual workflows and basic tools would not scale.

Early conversations made one thing clear: content was not a marketing add-on. It was viewed as a core part of the growth engine. To meet ambitious growth targets, the content program needed to be structured, focused, and built to scale from the start.

Bojana needed to build a structured, repeatable system that could:

  • Scale production without adding internal headcount

  • Compete in a crowded search landscape

  • Translate community visibility into durable organic discovery

Enter Clearscope.

The Approach: Treating Content as a Growth System

Clearscope was introduced immediately as a foundational tool for content strategy and execution.

Having used Clearscope for years across other companies, Bojana made it foundational from day one. Alongside Ahrefs, Clearscope became part of the core stack powering research, planning, and execution. While she still relied on manual research and LLMs for ideation, Clearscope served as the strategic framework that guided final decisions.

Bojana embedded Clearscope directly into:

  • Researching intent, POV, and competitive positioning

  • Identifying content gaps and prioritization opportunities through Topic Research and Content Inventory

  • Creating clear, consistent briefs and outlines for external writers

  • Supporting writing, optimization, and internal linking directly within the editor

Because Clearscope briefs could be shared directly with freelancers, it also became an operational tool. This reduced ambiguity, minimized back-and-forth, and kept production efficient as output scaled.

Why Clearscope: Built for Scale, Not Guesswork

HeyReach didn’t need another keyword tool. They needed a system that could:

  • Clarify intent and POV in a crowded category

  • Make content decisions easier and faster

  • Scale across external writers without constant oversight

  • Deliver long-term results, not short-term spikes

Clearscope stood out because it worked operationally as well as strategically.

Reports and outlines could be shared directly with writers, reducing ambiguity and eliminating back-and-forth. Changes in point of view or positioning could be made without drifting away from the intent being served.

Over time, Clearscope became the common language between strategy and execution.

Implementation

Clearscope was integrated immediately.

As the team began hiring writers at scale in Q2, Clearscope was added directly to content guidelines. For writers new to the platform, onboarding consisted of a short Loom walkthrough outlining what to focus on and how to use the report effectively.

No ongoing training or support was required. Writers were able to self-serve research, optimization, and internal linking, allowing content production to scale smoothly with minimal editorial overhead.

Day-to-Day Workflow: One System, End to End

Throughout 2025, the content function was run by a single lead managing a large freelance bench. Clearscope made that scale possible.

It was used across every stage of the lifecycle:

Research

Understanding intent, POV, and competitive positioning—and identifying where HeyReach could step in with something better.

Planning

Using Topic Research to identify coverage gaps and Content Inventory to prioritize updates.

Briefing

Creating clear outlines and briefs that aligned writers from day one, even when topics originated from customer conversations or internal insights.

Writing

Writers used Clearscope to draft, optimize, and handle internal linking with minimal guidance. This dramatically reduced review cycles.

Editing

When editing was needed, Clearscope made it easy to spot misalignment or missed opportunities.

The result was a scalable system, not a bottleneck.

The Results: From Early Traction to Compounding Growth

Within less than a year, HeyReach saw measurable improvements across production, visibility, and business impact:

  • Content & Scale: Content production scaled from 4 to 14 articles per month without additional hiring

  • Organic Visibility: Organic traffic grew from 8.7K to 28.7K monthly visits

  • AI & LLM Discovery: Referral traffic from LLMs grew from 0 to 8K monthly visits. Meanwhile, self-attributed leads from AI tools began appearing as early as April

  • Business Impact: Blog-driven conversions grew from 0 to 10K annually across lead magnets, newsletter signups, free trials, and demo requests

The content engine was no longer just publishing. It was driving discovery, leads, and pipeline.

Building Authority in a Changing Search Landscape

While it’s difficult to tie any single tool directly to AI visibility, Clearscope played a critical role in evaluating options, aligning intent, and building consistent topical coverage.

At the same time, HeyReach saw:

  • Growth in both branded and non-branded queries

  • Increases in impressions and overall traffic

  • Stronger alignment between what the brand stood for and what it was discoverable for

Clearscope helped translate community momentum into durable search visibility.

Looking Ahead

As Heyreach continues to grow, Clearscope remains a foundational part of its content strategy. It supports the full lifecycle of content creation—from early-stage research and intent validation to briefing, collaboration, and ongoing optimization.

By serving as a shared source of truth across planning and execution, Clearscope allows the team to scale output without introducing operational drag or sacrificing quality.

Most importantly, it provides confidence. Confidence that each piece of content aligns with real search intent. Confidence that writers are working from clear, consistent direction. And confidence that every article contributes to long-term visibility — not just in traditional search results, but across emerging AI-driven discovery environments as well.

As the search landscape continues to evolve, Clearscope helps ensure HeyReach’s content remains durable, discoverable, and aligned with how people actually find answers.

Interested in Results Like This?

Clearscope helped HeyReach turn community-driven brand momentum into sustained organic growth, scaling content production, tripling organic traffic, and driving meaningful discovery across both search and AI channels.

Request a demo or create an account today.