How a 50-Year Industry Leader 10X’d Organic Traffic and Rebuilt Its Digital Authority with Clearscope

Bill Good Marketing is a long-established leader in financial advisor marketing, specializing in referrals, direct mail, relationship marketing, and practice management.

Industry: Financial services marketing

Team Size: <10 person marketing team

Audience: Financial advisors

Primary SEO Goals:

  • Rebuild digital visibility

  • Increase non-branded discovery

  • Modernize content strategy

  • Support launch of new product, Altitude CRM (2025)

The Challenge: A Legacy Brand Losing Digital Visibility

Bill Good Marketing has spent nearly fifty years helping financial advisors grow through referrals, direct mail, relationship marketing, and practice management. Their expertise shaped the industry long before digital marketing existed.

But by 2023, they faced a painful realization:

“We were well known before the internet existed, yet our online presence did not show that history or expertise.”

Traffic had declined. Fewer advisors were finding them. Their once-dominant brand was quietly fading from search results, even as they possessed decades of proven strategies and deep industry knowledge.

Internally, there was:

  • No keyword plan

  • No topic strategy

  • No optimized content

  • No clear roadmap for rebuilding authority

Their digital presence simply did not reflect who they were.

The Turning Point: Bringing SEO In-House

When the agency partnership ended, Bill Good Marketing brought SEO in-house with a lean team. They needed:

  • A repeatable way to choose the right topics

  • A workflow their team could learn quickly

  • A tool that ensured accuracy in a highly specialized niche

  • Confidence that every piece of content would contribute to rebuilding authority

“We had no keyword plan, no topic list, and no real structure for how to create content that could actually rank.” — Andrew White

Clearscope immediately provided structure, clarity, and direction.

Why Clearscope: Built for Today’s Search & AI Landscape

When Bill Good Marketing evaluated SEO tools, they needed more than a keyword optimizer — they needed a platform to rebuild their topical authority, the same signals search engines and AI systems use to surface trusted brands.

Clearscope delivered exactly that.

Key decision factors:

• A content grading framework for complete topical coverage

• Relevance scoring aligned with how AI models interpret subjects

• Competitive insights that expose semantic gaps

• An intuitive UX for fast team adoption

• Exceptional onboarding and strategic support

“The biggest thing Clearscope gave us was confidence. It helped us understand which topics were worth our time and which would make an impact.”

With Clearscope, Bill Good Marketing wasn’t just optimizing for rankings.

They were rebuilding the topical footprint and semantic consistency that drives visibility across both Google and AI-driven discovery—making Clearscope the backbone of their modern content strategy.

Implementation: From Zero SEO Process to a Repeatable Engine

Despite having no real SEO foundation, implementation was seamless.

“We were fully up and running within a single day.”

Clearscope fit naturally into their existing writing workflow. Writers grasped the grader, keyword tools, and content briefs almost immediately. What could have been an overwhelming learning curve became energizing.

Within weeks:

  • Content moved from 1 post/month → weekly publishing

  • Clearscope became the starting point for every article

  • The team built a repeatable strategy instead of relying on guesswork

“Clearscope made what could have been an overwhelming transition feel simple and achievable.”

Day-to-Day Workflow: Clearscope as the Marketing Command Center

The Director of Marketing, Andrew D. White, uses Clearscope every single day.

He relies on Clearscope to:

  • Validate search intent

  • Identify competitive gaps

  • Structure content for both humans and search engines

  • Align all writers around consistent quality and strategy

  • Evaluate which topics to pursue next

“Clearscope is the first thing I open when I start writing.”

Clearscope didn’t just streamline their workflow—it unified their entire content operation.

Results: A Complete SEO Revival

Within 12 months, Bill Good Marketing saw dramatic, measurable improvement across every major SEO metric.

Organic Visibility & Performance

  • Keyword Position: 45.5 → 9.5 (4× improvement)

  • Daily Impressions: 2,000 → 8,500 (4× increase)

  • Daily Clicks: 12 → 134 (10× increase)

  • Top 3 Rankings: 20 → 260+ keywords (13× increase)

  • Non-Branded Traffic: 54 → 1,854 (34× increase)

  • Weekly Organic Traffic Value: $400 → $3,700 (9× increase)

  • Domain Rating: 29 → 49 (+20 points)

Business Impact

  • Hundreds of new inbound leads from financial advisors

  • Former clients re-engaged after “finding Bill Good everywhere again”

  • Consistent weekly publishing cadence

  • Systematic improvement of new and legacy content

“The moment we started publishing with Clearscope, our rankings woke up. It was like flipping a switch.”

This wasn’t just an SEO win. It was the rediscovery of a 50-year legacy.

Rebuilding Industry Authority

Beyond rankings, Clearscope helped Bill Good Marketing translate decades of expertise into modern digital visibility.

“Clearscope helped us tell our story again.”

The company:

  • Re-established visibility for high-intent advisor queries

  • Reconnected with former clients who found them through search

  • Became discoverable for new audiences researching advisor marketing

  • Supported the acceleration of their new platform, Altitude CRM

“It helped us regain visibility for a fifty-year-old brand, and now it is helping us build a completely new one.”

Clearscope rebuilt their authority online, delivering 10× traffic growth and restoring a 50-year legacy in the digital era.

Looking Ahead: Using Clearscope to Launch a New Brand

Bill Good Marketing is now preparing to launch Altitude CRM, and Clearscope will be at the center of that strategy.

“Clearscope gives us the confidence to know every piece of content will align with what financial advisors are actually searching for.”

They plan to use Clearscope for:

  • Long-form guides

  • Educational resources

  • Product pages

  • Thought leadership

Just as Clearscope rebuilt a legacy brand, it will now power the growth of a brand-new one.

“Clearscope was the bridge between our history and our future."

Interested in Results Like This?

Clearscope helped Bill Good Marketing transform fifty years of offline expertise into modern digital authority—10×ing traffic and rebuilding their presence across the advisor community.

Request a demo or create an account today.