Keyword Discovery

Clearscope’s Keyword Discovery tool helps you uncover high-value keywords, trending topics, and question-based queries to guide your content strategy. By analyzing Google autocomplete suggestions and pairing them with trusted search volume data, it reveals what your audience is actively searching for and why. This gives you a data-driven starting point for creating content that resonates and ranks.

Enter a Query or URL

To begin, enter a broad topic into the Query field surface relevant, frequently searched terms using intelligent language models and Google search data. Entering a URL into the Keyword Discovery tool will uncover a wide range of real-world search queries including misspellings, variations, and related terms that reflect the search intent behind that page. This isn't about identifying what the page currently ranks for; it's about uncovering what users are actually typing when looking for content like it.

Explore Keyword Suggestions

Keyword Discovery generates suggestions by expanding your query with common autocomplete modifiers, adding letters, numbers, and question phrases to uncover popular variations. Each keyword is paired with monthly search volume, Google Ads competition, and cost-per-click (CPC) data. These metrics help you gauge interest and potential size of opportunity for a given keyword.

Identify Trending Topics

Some keywords display a “Trending” badge, signaling a noticeable increase in search interest over the past two months. These trends are algorithmically detected and can point to emerging opportunities in your niche. Creating content around trending terms can help you stay ahead of the curve and capture timely traffic. It’s a quick way to spot what’s gaining momentum.

Sort by Questions

Keyword Discovery makes it easy to filter for question-based queries, which often translate into strong article ideas. These questions reflect real user intent and are ideal for blog posts, FAQs, and educational content. You can also sort by other criteria to match your strategy, whether you're targeting high-volume terms or niche long-tail opportunities. The interface is built for flexible exploration.

Analyze Search Intent

Intent Analysis adds a powerful layer of insight to your keyword research. Each keyword now includes an “Analyze Intent” button that scans the Search Engine Results Page (SERP) and reveals how Google is presenting results. This helps you assess whether your content format aligns with how users consume information.

SERP Features

In addition to familiar metrics like search volume and CPC, Intent Analysis will surfaces will surface when the Search Engine Results Page (SERP) includes common SERP features like knowledge panels, image packs, video carousels, or AI Overviews. This helps you understand whether or not it's worth creating content for a particular query.

Search Intent Groupings

Beyond SERP features, Intent Analysis also categorizes results by user intent. For example, a query like “Jaguars” might surface pages about the animal, the car brand, and the sports team — each representing a distinct intent group. This helps you identify ambiguous queries, refine your targeting, and choose the right angle for your content. It’s especially useful for avoiding wasted effort on keywords with fragmented or unclear meaning.

Keyword Discovery with Intent Analysis goes beyond volume and difficulty. By understanding how users search and how Google responds, you’ll be empowered to create content that’s not only optimized, but aligned with real-world behavior. Use these insights to guide conversations with clients, stakeholders, and your own editorial team.

What’s next?

Now that you’ve explored Keyword Discovery and selected a target query, it’s time to move from research to execution. In the next guide, we’ll walk you through how to generate a Clearscope Content Report: your roadmap for creating search-optimized content. You’ll learn how to use recommended terms, audience questions, and citation insights to build content that’s designed to perform.

👉 Clearscope Content Reports