Understanding true search intent is crucial to successful multilingual SEO
Veruska Anconitano, multilingual SEO expert and globalization consultant, joins us on Thursday, November 21, at 11 AM CT to educate us in understanding search intent properly for international SEO.
In this session, Veruska uncovers the power of understanding global search behavior by mastering the art of identifying implicit intent and localizing keywords to create more relevant, targeted content.
What’s covered in this session?
Understanding implicit vs. explicit search intent: The difference between explicit search queries and the often nuanced, culturally embedded implicit search intent. Veruska will highlight how implicit intent can vary drastically across languages and regions.
Cultural and linguistic nuances in search behavior: Cultural contexts and local language expressions shape how people search for information—understanding these nuances can improve your targeting and content relevancy.
Keyword localization vs. translation: Why is it necessary to adapt keywords beyond literal translations to capture implicit intent? You’ll see examples where direct translations miss the underlying user intent.
Leveraging data for intent mapping: Veruska will demonstrate how to use analytics, user behavior data, market research, and local SERPs to identify implicit intent in different regions and languages.
About Veruska
As a multilingual SEO and globalization consultant with 24 years of experience, Veruska Anconitano specializes in helping established brands expand into non-English-speaking markets, leveraging her fluency in seven languages and project management skills for languages she does not speak. Her academic background in sociology, sociolinguistics, Systemic Functional Linguistics (SFL), semiotics, and a Master's in Data Science informs a distinct approach to SEO, internationalization, and localization. This approach integrates data science's analytical precision with a deep understanding of cultural and linguistic nuances. Her work as a sociologist and sociolinguist in the SEO field focuses on exploring how language reflects and shapes cultural identities and social interactions, aiming to optimize search behaviors in diverse linguistic contexts. This unique blend of skills and knowledge allows Veruska to offer a culturally nuanced, data-driven strategy for global market penetration and online visibility.
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