Benji and Devesh of Grow & Convert joined the Clearscope webinar to review B2B SEO content pieces live.
And they did not disappoint.
They reviewed 7 pieces of content in total ranging from blog posts to landing pages to help desk articles (they even reviewed one of our articles 😬).
A lot of knowledge was shared in a short time. Here are a few pieces that stood out to us:
Your content needs to stand out and be original. Instead of matching the content covered by SERP competitors verbatim, you should add “originality nuggets”.
Use the SERPs to identify the searchers’ intent then build your content around the intent. And allow the SERPs to decide the content type and structure.
Blog posts allow you to dig into the nuance that answers the query completely and gets the conversion. Landing page templates are often too rigid by design.
Watch the full webinar
Timestamps:
1:26 Blog posts
27:12 Alternative / vs page
41:22 Product landing page
55:22 Miscellaneous including help desk
1:03:07 Pages from the audience
