Navigating the Future of Search With Lily Ray, Kevin Indig, Ross Hudgens, Steve Toth

Confused about how to even think about Search? Learn from the industry experts.

The SEO landscape isn’t just changing; it’s being rewritten. Between generative AI, constant core updates, and the shifting definition of "Helpful Content," staying ahead requires more than just standard tactics—it requires a new playbook. Join us for an exclusive roundtable discussion featuring the brightest minds in the industry: Lily Ray, Kevin Indig, Ross Hudgens, and Steve Toth.

This isn't a scripted presentation. It’s a raw, high-level debate on what is actually working in 2026. Our panel will dive deep into the intersection of E-E-A-T and AI, the reality of scaling content in a saturated market, and the technical shifts you must make to protect your organic traffic. If you are responsible for organic growth, this is the one hour this year you cannot afford to miss.

Lily Ray | VP of SEO Strategy & Research, Amsive

Widely considered the leading authority on Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), Lily has spent years analyzing the impact of core updates on the digital landscape.

Kevin Indig | Growth Advisor & Creator of Growth Memo

Kevin is a veteran of the "SEO at scale" world, having led organic growth for giants like Shopify, G2, and Atlassian.

Ross Hudgens | Founder & CEO, Siege Media

Ross is the industry’s foremost expert on the marriage of SEO and content marketing. As the founder of Siege Media, he has pioneered frameworks for creating "10x content" that doesn't just rank, but builds brands and drives revenue.

Steve Toth | Founder of SEONotebook.com

Known for his ability to find the "hidden gems" in SEO strategy, Steve is the curator of SEO Notebook, one of the most popular strategy emails in the world. Having led SEO for FreshBooks, Steve focuses on highly actionable, unconventional tactics that give practitioners a competitive edge.