From Search to Solutions: A Hands-On AEO Working Session With Bernard Huang

Why traditional SEO isn't enough anymore

The search landscape has shifted. It’s no longer just about ranking #1 on a results page; it’s about being the cited source when Gemini or ChatGPT answers a user’s question. If your brand isn’t part of the LLM’s "knowledge set," you’re becoming invisible to a massive segment of your audience.

This isn’t another high-level lecture on "the future of AI." This is a live working session where we roll up our sleeves and audit your content strategy in real-time.

Why you should watch the recording

The "Wait and See" approach to AI Overviews and Chatbots is a losing strategy. You should join us if:

• You’ve noticed a dip in organic traffic and want to capture "Zero-Click" visibility.

• You want to understand the specific data structures and content signals that Gemini and ChatGPT prioritize.

• You’re tired of theory and want a practical framework to optimize your existing top-performing pages for AEO.

What you’ll get out of this session

We’re skipping the fluff to focus on actionable outcomes. By the end of this hour, you will have:

• The AEO Framework: A step-by-step checklist to make your content more "digestible" for AI models.

• Live Brand Audits: We’ll look at real-world examples (maybe even yours!) to see how AI currently views your brand authority.

• Structured Data Secrets: Learn how to use schema and semantic formatting to bridge the gap between your site and an LLM's training data.

• Clearscope for AEO: A tactical look at how to use Clearscope reports to identify "answer gaps" your competitors are missing.

Note: Bring a link to a piece of content you’re currently trying to win more AI visibility—we’ll be using these for our live exercises!