October 27, 2025: How To Win at Answer Engine Optimization (AEO) With Ethan Smith

Answer Engine Optimization (AEO) is the new SEO

Search is changing fast.

We’ve moved from ten blue links to AI-driven conversations powered by ChatGPT, Gemini, and AI Overviews. As people start asking full questions instead of typing short keywords, Answer Engine Optimization (AEO) is becoming the new key to visibility.

Marketers who understand AEO will win in a world where AI, not algorithms, decides which brands get recommended.

Join Clearscope for an exclusive webinar with Ethan Smith, CEO of Graphite, the AEO agency behind growth for Webflow, Upwork, and Notion.

Ethan will break down how top brands are already succeeding in the AI-first search era—where mentions beat rankings, Reddit and YouTube build authority, and AI-driven traffic converts up to 6x better than traditional search.

You’ll also discover why the long tail of AI queries is 4x larger than SEO. And how to make sure your brand shows up in the answers that matter most.

If you want to future-proof your visibility as search shifts to AI, this session is a must.

RSVP now to learn Ethan’s AEO playbook.

What You'll Learn

• Why AEO is the next evolution of SEO

• How AI assistants like ChatGPT decide which brands to recommend

• The proven AEO playbook used by top brands like Webflow and Notion

• Tactical steps to grow visibility on Reddit, YouTube, and your help center

• How to measure and scale AEO results

About Ethan

Ethan Smith is the CEO of Graphite, a leading growth agency specializing in AEO and SEO. Over his 18-year career, he’s helped companies like Webflow, Upwork, Notion, and Honey dominate search and user acquisition. Ethan recently joined Lenny Rachitsky’s podcast to discuss the rise of AEO—sharing how brands can win attention and conversions in the AI-driven search era.