The Truth About AEO vs SEO (And How To Win For 2026) with Eric Siu

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Search as you know it is dead. What comes next?

The playbook for organic growth has been rewritten. With AI Overviews, LLMs, and Generative Engine Optimization (GEO) dominating the conversation, the question isn’t just about ranking on page one anymore—it’s about becoming the definitive source for AI.

Join Clearscope and Eric Siu (CEO of Single Grain and Co-host of Marketing School) for a deep dive into the evolution of search. We’re cutting through the noise to show you what’s actually driving revenue in 2026 and what’s just industry "BS."

What We’ll Cover:

  • AEO, LLMO, & GEO: Hype vs. Reality – Eric peels back the curtain on whether these new "optimizations" actually move the needle or if they're just shiny new acronyms.

  • The 2026 Search Survival Guide – A breakdown of the specific tactics that are working in high-competition niches right now.

  • Beyond the Search Bar – Why relying on traditional search traffic is a dangerous game and how to build a multi-channel "moat" around your brand.

  • The Roadmap to Future-Proofing – A look at the next 24 months of search behavior and how to position your content to be the "chosen" answer by AI platforms.

Why You Should Attend:

The gap between those who adapt to AI-driven discovery and those who stick to 2023 tactics is widening. Eric Siu has spent the last decade scaling some of the world’s fastest-growing companies. In this session, he’ll share the exact framework he’s using at Single Grain to navigate the transition from Search Engines to Answer Engines.

About Eric Siu:

Eric Siu is the CEO of the digital marketing agency Single Grain and a recognized leader in the evolving world of search and AI. After acquiring Single Grain for just $2 when it was a struggling SEO agency, he transformed it into an eight-figure powerhouse that has helped world-class companies like Amazon, Uber, Airbnb, and Salesforce scale their customer acquisition.

Eric is also the author of Leveling Up: How to Master the Game of Life, where he shares how his background as a high-level competitive eSports and poker player helped him develop a "gamer mindset" for business—constantly iterating, seeking "power-ups," and solving the puzzles of the digital landscape.