Clearscope blog

What Is Rank Tracking and Why It Matters for SEO

Find out what rank tracking is and how monitoring keyword positions can help improve SEO performance and measure search visibility.

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  • Written by: Bernard Huang
  • Topic: SEO

SEO Keyword Research: What It Is and Why It’s Important for SEO

Learn how keyword research identifies top search terms to boost SEO, align content with user intent, and improve rankings, traffic, and conversions.

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  • Written by: Bernard Huang
  • Topic: SEO

Beyond the Basics: Exploring Expanded Types of Search Intent for SEO Mastery

Are there more than 4 types of search intent? Yes! Dive into an expanded view of search intent types to boost your SEO and content strategy results.

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  • Written by: Bernard Huang
  • Topic: SEO

What Is Keyword Clustering and Why It Matters for SEO

Discover what keyword clustering is and how it can enhance your SEO and content strategy by grouping related keywords and facilitating better internal linking.

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  • Written by: Bernard Huang
  • Topic: SEO

What Is a Content Brief and Why It Matters for SEO

Discover what a content brief is and why they are essential for content-led SEO success. Find out how detailed briefs can streamline content production and boost search engine rankings.

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  • Written by: Bernard Huang
  • Topic: SEO

What Is Keyword Cannibalization and Why It Matters for SEO

Learn how keyword cannibalization impacts your SEO and site health. Discover strategies to fix and prevent issues, improve rankings, and enhance user experience for better organic traffic.

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  • Written by: Bernard Huang
  • Topic: SEO

How To Get Good Backlinks: A Step-by-Step Guide

Learn what high-quality backlinks are, why they’re so important, and how to get good backlinks for your website with our step-by-step guide.

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  • Written by: Bernard Huang
  • Topic: SEO

What are the best content optimization tools?

In need of a content optimization tool? Check out our guide of the best content optimization tools on the market.

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  • Written by: Ashley R. Cummings
  • Topic: SEO

Information Gain SEO vs. Long-Tail Keyword Strategy: What's the Difference?

The concepts of information gain and long-tail keywords tend to get mixed up in the SEO community. Learn the difference.

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  • Written by: Bernard Huang
  • Topic: SEO

Topical authority vs. information gain (with examples)

Discover the differences between the SEO concepts of topical authority and information gain. Examples of each are included.

  • Published:
  • Written by: Bernard Huang
  • Topic: SEO