Content Inventory

Clearscope’s Content Inventory provides a centralized environment for tracking the performance of your published content with customizable metrics. By connecting your Google Search Console (GSC) property, you unlock recurring insights into SEO value, keyword alignment, and optimization opportunities across your entire content library.

To get you started, we’ll walk you through how Content Inventory helps you maintain content relevance and protect your traffic over time.

Connect Your GSC Property and Import Pages

For the most comprehensive insights, we recommend linking your Google Search Console (GSC) property to your Clearscope Content Inventory. This integration allows you to import pages and view key GSC performance metrics directly alongside Clearscope’s content grades and analysis, giving you a unified view of how your content is performing and where to optimize. You can read more about connecting your GSC property and importing your pages here.

Monitor Your Entire Content Library

The Pages View gives you visibility across all imported URLs. You can connect multiple GSC properties, and we will automatically scan and reevaluate your content monthly. This recurring assessment ensures your content continues to meet relevance standards and supports long-term performance tracking. And to make managing your content library even easier, we’ll provide you a Monday Alert email each week with insights into your inventory, keeping you up-to-date on the latest changes in your content library.

Organize with Content Views

Content Views allow you to set specific metrics and filters to create page groupings, making it easier to monitor performance across topic clusters or strategic segments. Starter views are provided out-of-the-box, and you can create custom views tailored to your goals. Using filters and editable columns, you can create your own custom content views to analyze related content.

Each view dynamically updates based on saved filters and displays relevant metrics for the selected group of pages.

Page-Level Performance Monitoring

Once a page is imported into your Content Inventory, we automatically assign a Target Query that reflects the most relevant search intent for that content. You’ll also receive a Content Grade based on how well the page aligns with that query. If the assigned query doesn’t match your goals, you can easily update it with a custom query to better reflect your optimization strategy.

Understand SEO Value and Visibility

The page-level view provides key performance metrics including total impressions, clicks over time, and average position for your target query. We’ll also calculate SEO value by multiplying GSC clicks by average CPC, giving you a quick estimate of the organic traffic value. These insights help you evaluate how well your content is performing and where improvements may be needed.

Surface Internal Linking Opportunities

Content Inventory scans your entire content library to identify pages with related topics and recommends internal links to strengthen your site architecture. You’ll see how many links already exist and receive suggestions for new ones, including anchor text recommendations. This feature helps streamline your internal linking strategy and improve content discoverability.

Benchmark Against Competitors

For each target query, Clearscope surfaces the top 30 competing pages and provides metrics such as word count and content grade. This allows you to compare your content against others in the search landscape and identify areas where you can stand out or improve. These insights are especially useful for refining your content strategy over time.

Track Changes with Annotations

You can add annotations to document updates, SEO experiments, or algorithm rollouts. Clearscope also automatically logs major Google algorithm changes so you can correlate performance shifts with external events. These notes help maintain a clear historical record of your content’s evolution and the impacts of your optimization efforts.

Access High-Level Analytics

The Analytics tab provides a snapshot of your entire content library’s performance. You’ll see total impressions and clicks, a breakdown of Content Health by letter grade, and sortable views based on your saved Content Views. This overview helps you quickly assess the effectiveness of your content strategy and identify areas for improvement.

What’s Next?

Ready to begin optimizing your existing content? It all starts with selecting the correct search query. Read more about “What Makes a Good Search Query” on the Clearscope blog today.