Tracking Visibility Across Google and AI Chatbots

Now that you’ve explored how to discover high-impact keywords with Clearscope's Topic Explorations tool, it’s time to track how your content performs across those topics.

Clearscope’s Tracked Topics feature gives you a powerful new way to monitor how your content performs across topics and prompts, not just individual keywords.

Connect SEO performance metrics with AI visibility to understand when improvements in search are tied to how AI chatbots are mentioning—or citing—your brand and domain.

Tracked Topics also delivers actionable advice, showing you which new content to create and which AI-cited pages to refresh so your brand stays top-of-mind and top-ranked.

How to Track a Topic

Clearscope automatically tracks your top 5 topics using that data for each GSC property you've created a project for.

To start tracking your own topics, you can either add them by clicking on the "Track" button in Topic Explorations. Or you can click "+ Add Topic" button in the top right-hand corner of your Tracked Topics page.

After adding a Tracked Topic, Clearscope automatically assigns a relevant prompt to get your AI responses and visibility metrics.

Understanding Tracked Topics

Winning more visibility in SEO leads to more AI mentions and citations. Clearscope's AI Tracked Topics gives you actionable insights into how strong (or weak) your domain is for any topic you want to target.

Here's a quick overview of each on-page element:

1. Share of Voice: your topic visibility growth using GSC impression data over time

2. AI Mentions: what % your brand is mentioned in AI responses across all your Tracked Topics

3. AI Citations: what % your domain is cited in AI responses across all your Tracked Topics

4. Prompt: the prompt we are tracking for each Tracked Topic

5. Mentions: whether your brand is mentioned in the specific prompt and response

6. Citations: whether your domain is cited in the specific prompt and response

View AI Mentions and Citations

Clicking on a Mention or Citation button reveals the full AI response data that we're getting back from the latest versions of Gemini and GPT.

Here's a quick rundown on each section in the modal:

• Prompt: the specific prompt we are tracking for this Tracked Topic

• Models: which models we're prompting and the last time we polled for a response

• Web searches used in AI responses: the actual searches AI performed when generating it's response. Models may not use web searches depending on the prompt.

• AI responses: the actual response we got back from each model. If your brand is mentioned, we'll highlight it.

• AI citations: the actual webpages the AI cited to generate its response. If your domain is cited, we'll show it.

Win More AI Visibility

AI models rely on search engines to retrieve and validate information for prompts and topics. We showcase web searches used in AI responses to give you actionable insights into key queries that each model is using to inform its response.

These web searches should be used to create longtail content targeting relevant queries to influence each model's response and increase your domains topic coverage.

What's next?

You've just explored how Clearscope's Tracked Topics gives you actionable insights to boost your SEO performance and visibility in AI. In the next guide, we’ll walk you through how to conduct in-depth analysis of top search engine results pages (SERPs) for your chosen query and generate a Clearscope Draft: your roadmap for creating search-optimized content. You’ll also learn more about the actionable insights you'll receive that help you to build content that’s designed to perform.

👉 Start analyzing the search landscape for your target topic

Need Some Help?

We’ve got your back. Our customer success team—aka the Search Squad—is standing by with free live training, onboarding, and strategy sessions tailored to your goals. Whether you’re stuck, curious, or just want a second set of eyes, we’re here to help you crush your content game.

No upsells. No gatekeeping. Just real humans obsessed with your success.

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